Your team members clash over content tone. How can you find the right voice for your project?
When content tone causes conflict, finding common ground is key. Strike the right voice for your project with these strategies:
- Establish clear brand guidelines that include tone and voice to ensure consistency across all content.
- Encourage open dialogue where each team member can express their views and contribute to the final tone decision.
- Experiment with A/B testing different tones in small content samples to see what resonates best with your audience.
How do you balance different perspectives to find the perfect tone for your content?
Your team members clash over content tone. How can you find the right voice for your project?
When content tone causes conflict, finding common ground is key. Strike the right voice for your project with these strategies:
- Establish clear brand guidelines that include tone and voice to ensure consistency across all content.
- Encourage open dialogue where each team member can express their views and contribute to the final tone decision.
- Experiment with A/B testing different tones in small content samples to see what resonates best with your audience.
How do you balance different perspectives to find the perfect tone for your content?
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Start by gathering team members to discuss content goals. Consider your target audience and their expectations for tone. Identify examples of content styles that best resonate with them. Ask each team member to bring ideas, fostering open dialogue. Then, experiment with a few tones to find what fits best. Testing and feedback can refine the voice into a strong, unified style.
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Selecting the right content tone may not necessarily be an easy ride. From my experience, the following points might help: 1. Conduct a group brainstorm to determine possible topics for content recommendation. 2. Check out current issues which need to be addressed. 3. Continuously monitor the comment section/inbox. From my experience, I find this section very helpful in crafting content. At the same time, the issue will address clients' queries.
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If this is happening, it already means brand voice wasn’t clear in the first place. I personally find it easier to give team members examples of specific entities they can copy, so they have a better idea of what to look for. I find it’s not enough to just say adjectives, like warm, motherly, etc. The more specific I can get, the better the team understands.
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We let the target audience decide. After all we can't speak in a tone (language frequency) that we wouldn't be understood. We all go back to the drawing board and RESEARCH. ??How do our target audience speak? ??How do our target audience want to be spoken to? The ball is no longer in our court - we all get to do what the gods say??
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Tone clashes can be for many reasons - either your content doesn't have an outcome attached to it, or brand has not sufficiently identified it's positioning and it's pillars. 1. In a team meeting, define the purpose of the content being discussed and released + check if this purpose is being met by the content piece in question 2. Identify & create a checklist what aspects of your content piece reflect messages that your brand wants your audience to know / are most important for your brand's audience to know 3. Hygiene check your content to see if it reflects the checklist you just made 4. Ensure you do not compromise on the most important message for brand - by sticking to your brand's pillars. Know your priorities to crack your tone.
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