Your team member is resisting brand guidelines on social media. How can you get them on board?

For onboarding any party of the team into brand guidelines, we begin by giving a clear explanation concerning their significance and merits. Give practical examples proving that such rules aid in achieving the company’s objectives while at the same time maintaining continuity throughout the organization. They include training as well as resources which assist them in grasping how to apply these principles straightforwardly. Finally, be sure to maintain an open- line communication and talk about his/her worries.

???To get a resistant team member on board with brand guidelines, engage in open dialogue to understand their concerns. Provide clear explanations of the guidelines’ purpose and benefits. Offer support and training to ease their adaptation. Highlight how adherence benefits the brand’s success and fosters a cohesive team effort.

To address resistance effectively, it's important to start by understanding the underlying reasons for it. Initiate a one-on-one conversation with the team member to explore their concerns in detail. They might be struggling with unclear guidelines, feeling creatively restricted, or facing other challenges. By demonstrating empathy and actively listening, you create an environment where they feel heard and valued. This dialogue not only clarifies their specific concerns but also fosters a collaborative approach to finding solutions. Balancing their feedback with your brand's objectives can lead to a more harmonious and productive outcome.

Meet with the team member to understand their concerns. Are they finding the guidelines too restrictive? Do they feel it hampers creativity? Actively listen without judgment. This insight helps address specific issues and tailor your approach to overcome their resistance.

Actions speak louder than words. Show them why it is important. While counselling is the best strategy to follow, keep in mind that communication is the key. First understand their side of the story and then explain yours.

Explain how brand consistency impacts audience perception and business goals. Share data on how adherence to guidelines has positively affected engagement or conversions. Highlight successful campaigns that followed guidelines. This context can help the team member see the bigger picture.

I like to use simple facts. For example, studies show that brands with consistent messaging can see a 23% increase in revenue. Sharing these numbers helps the team see that brand guidelines are not just rules but can lead to real success. When I explain that sticking to the guidelines can help us reach our goals and stand out from competitors, it makes the guidelines more meaningful. It’s not about stopping creativity but using proven methods to make our brand stronger.

Identify areas within the guidelines where creativity can flourish. Encourage the team member to propose innovative ideas that still align with brand identity. This balance between structure and creativity can make guidelines feel less restrictive and more inspiring.

I suggest setting clear guidelines but also letting team members try new things. If your brand uses specific colors, let them experiment with different layouts or formats that use those colors. This way, content stays on-brand but also includes their personal style.

Organize workshops on effective use of brand guidelines in social media. Offer hands-on sessions to practice applying guidelines creatively. Consider one-on-one coaching if needed. This support ensures the team member feels equipped to work within the guidelines effectively.

Regularly review the team member's social media content for guideline adherence. Provide constructive feedback on both successful implementations and areas for improvement. This ongoing assessment helps reinforce the importance of guidelines and track improvement over time.

Involve the team member in updating or refining guidelines for social media. Assign them as a "brand champion" to help others understand and apply guidelines. This responsibility can increase their investment in and enthusiasm for maintaining brand consistency.