Most Times People are resisting brand guidelines constraints due to their own Biases. A little reminder every now and then that Brand Guidelines were set up for a different user and not themselves goes a long way. Sometimes, people are resistant because they feel stuck trying to execute a design or they are not able to represent data in a way that they had in mind due to branding constraints, in that case, what works best is collecting design references. I try to find References that visualize data/content in different ways than what I had in mind. That really helps me find inspiration. Exploration plays key role in implementing Branding in a way that works for everyone so keep experimenting!

To engage design team members in brand guidelines, engage them in an open discussion about the importance of consistency and a shared brand vision. Emphasize how these constraints enhance brand personality and build customer trust. Work together to find creative solutions within the guidelines, emphasizing that constraints can inspire innovation, not limit it

Sharing examples of successful projects that followed strict brand guidelines can illustrate how constraints often lead to creative solutions, helping them understand the benefits of working within the framework.

To get a resistant team member on board with brand guidelines, I would engage them in a discussion about the importance of consistency and the brand's overall vision. I’d encourage their input by highlighting how adhering to guidelines can enhance creativity within a structured framework. By demonstrating the benefits of brand alignment and involving them in the process, I can foster a collaborative spirit and encourage compliance.