Ask the team to focus on goals and not task. Once the focus shifts from task to goal then you can map what you need to do to achieve ROI or any other KPIs.

I’d start by showing my team the bigger picture, how long-term strategies like brand building, audience trust, and consistent value creation lead to sustainable growth. Instead of just chasing quick wins, I’d emphasize data-driven decision-making and the impact of compounding efforts over time. Sharing case studies of brands that succeeded with long-term strategies can help shift their mindset. I’d also set balanced goals that reward both short-term wins and long-term progress, ensuring they see the value in playing the long game.

Change the KPI and goals for the team: 1) If you pay attention just in followers or impressions, even in sales performance per week or month, the team will think the goal to achieve is short term. So change the attention on other KPIs like performance or engagement increased per 3/6 monthsand they′ll work every day with long term goal. 2) You can show to your team business metrics or analytics every 2weeks or month, as they can imagine how near or far is the common objetive stablished, and also improve the employee engagement with the company obtetives. 3) Put 2 tipe of goals: far goal (for example, year/6months revenue) and SMART short goals every month focused on this long term objetive.

Focusing on Short-term goals is essential, as they come along to determine overall ROI. From a marketing Performance perspective, the lead role is to ensure our SMART goals are strategically aligned with the long-term picture. Regularly scheduled meetings with the team provide the opportunity to evaluate the performance of our media campaigns, reminding the players to visualize our long-term goal. Based on that, executing the corresponding data-driven adjustments on our plan keeps the efforts aligned, prioritizing sustained long-term growth. It is all about constantly optimizing strategies for driving the team's efforts to success performance indicators such ROI, along the run.

To shift your team’s focus to long-term ROI, align short-term actions with broader goals, set clear long-term objectives, and demonstrate the risks of prioritizing immediate gains. Reward long-term thinking, lead by example, and provide the team with tools for strategic planning. Break long-term goals into manageable steps and share success stories that highlight the benefits of sustainable growth. This approach will help refocus efforts on long-term value and growth.