Few things you can do keep up with market trends - 1. Reach industry research reports such as gartner 2. Reach P&L and press releases of similar companies in the industry 3. Reach industry reports from consulting companies such as McKinsey 4. Ask users on the top alternatives and trends that is attracting them

NOT just share reports from McKinsey or Gartner with team, but also help team understand the significance and value they bring about market landscape. Encourage team to participate in internal workshops and industry conferences to gain deeper insights and stay relevant Creating a centralized knowledge base is good, make regular efforts to keep in current Organize hackathons and other innovations days events for incentivising team and bring value quickly

To ensure your product team stays updated and maintains product relevance, product leaders can adopt the following strategies: 1) Create a culture of learning and innovation, encouraging teams to think outside the box and experiment with new ideas. 2) Conduct regular competitive analysis and leverage third-party market research to stay ahead of industry trends. 3) Implement continuous user research by combining user interviews and surveys on a regular basis to gather ongoing insights directly from your users.

This will be a very serious fallout and needs immediate attention. Establish a weekly meet with the team where one of the team members discusses the recent industry or market development. This will ensure team is vigilant and person on roll who is assigned responsibility makes it easier for others. Also, ask them to attend seminars, conferences and workshops. They must do 2 to 3 market visits in a month as their KRAs and discuss the learnings with the team.

To keep the team ahead of market trends, I set up competitive analysis sessions where we review the latest market shifts and customer insights. Using tools like Gartner reports, Google Trends, and customer feedback platforms, we ensure the team is continuously aligned with emerging trends and product-market fit.