Your team is facing strategic shifts in product focus. How do you keep their morale high?
Facing change can be a challenge. Share how you maintain team spirit during a strategic shift.
Your team is facing strategic shifts in product focus. How do you keep their morale high?
Facing change can be a challenge. Share how you maintain team spirit during a strategic shift.
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Product management is a very particular discipline, and ability to deal with ambiguity is a critical skill for PMs. Almost every successful product is a result of relentless experiments and multiple pivots. It’s practically in the job description - to be ready for changes and strategic pivots, and I keep reminding my teams about that, to give them perspective. PMs are the evangelists and leaders for the broader teams, so they should be the change agents for such strategic shifts and help others deal with them.
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Maintaining morale starts with open communication. Acknowledge the team's concerns, but emphasize the shared goals and future opportunities. Celebrate small wins to keep momentum and consistently show appreciation for their efforts. Providing clarity and reminding them of their value within the evolving strategy can keep the team motivated through change.
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Transparency is the key.. Your team should know the keys of strategic shift and also we should clearly appreciate the work which they have done on current project.
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To align everyone towards a strategic change - you need to "sell" the purpose of the change first. Antoine de Saint—Exupery illustrated that nicely: If you want to build a ship, don't drum up the men to gather wood, divide the work and give orders. Instead, teach them to yearn for the vast and endless sea. It sounds obvious but it's very rarely followed.
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The key is whether the team has continuous access to the business context and a clear understanding of their end goals. When team members are well-informed about these goals, any changes in product focus should feel like a natural progression. Of course, every team is different, and each individual has their own personal goals and motivations, which are crucial to consider. I believe in being transparent and encouraging open dialogue so team members can voice their thoughts and concerns. Celebrating small wins that lead us toward our desired outcomes is also important. This approach builds common understanding, keeps everyone motivated, and allows us to track progress, so shifts are seen as new challenges rather than threats.
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