When design changes are hard to make with the current technology, the best way is to work together and find a solution that fits both sides. I would talk to the design team to understand their needs while checking what is possible with our technology. Instead of saying no, I would work with both teams to find other ways to get a similar result without breaking technical limits. If needed, a small sample or proto type can be tested before making a final decision. Clear and friendly communication helps both teams feel understood and find the best balance.

With 22 years of experience in paint R&D, I have often faced challenges where design ideas clash with technical limitations. The key to solving this is early collaboration between teams, which helps to balance innovation with practicality. By making data-driven decisions and working across different teams, we can combine creativity with technical expertise. This approach transforms challenges into opportunities for developing better products.

Bad product teams fight over what’s possible. Great teams figure out what’s necessary. --> Open dialogue is critical, but it’s not about compromise—it’s about alignment. Engineers and designers shouldn’t just talk; they should build together. --> Not every feature needs to make the final cut. Prioritize what moves the needle. Too many teams waste time forcing every idea into a half-baked execution. --> Iteration isn’t just for the final product. The best teams prototype early, kill bad ideas fast, and refine before investing months into dead-end development. The difference between a failed product and a great one? It’s not features—it’s clarity.

Navigating design and technical conflicts requires collaboration, prioritization, and iteration. Open dialogue between designers and engineers ensures mutual understanding. Prioritize critical features while remaining flexible on secondary elements. We use rapid prototyping to test feasibility early and adjust before full development. Also we leverage tools like Figma and design systems to streamline handoff. Success lies in balancing user experience with technical viability—turning challenges into opportunities for innovation.

I would bring the relevant teams together to clarify the design intent, outline manufacturing constraints, and identify potential compromises. This collaborative effort pinpoints key design elements and revisits them if needed—whether by altering materials or adjusting production methods. Early prototypes help test feasibility and generate swift feedback, guiding each iteration toward a workable solution. By keeping lines of communication open and ensuring all stakeholders understand goals and timelines, we can align design ambitions with engineering realities.