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Last updated on 2024年8月16日

Your team is divided on voice search tactics. How do you determine the best strategy for search engines?

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Voice search optimization is increasingly crucial as it becomes a more common way to interact with search engines. If your team is divided on the best voice search tactics, you're not alone. The key is to find a strategy that aligns with your audience's behavior and your brand's goals. Voice search differs from traditional search in that it's conversational and often mobile. Understanding this can help you tailor your approach to these unique aspects, ensuring your content is easily discoverable and relevant to voice queries.

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Harshal Jani

Certified Digital Marketer | SEO | ASO | B2B | B2C | Startup Specialist | SEO Consultant | Paid Marketing | Social…

1 Assess Needs

Before diving into voice search tactics, thoroughly assess your audience's needs and how they use voice search. Do they use it for local business searches, setting reminders, or for informational queries? By understanding the specific ways your audience utilizes voice search, you can create a tailored strategy that addresses those needs directly. This assessment can involve analyzing search query data, conducting surveys, or using customer feedback to identify patterns and preferences in voice search usage.

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Patricia Valenzuela

Marketing Freelance
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Investigar siempre es un fcatyor clave. Antes de desarrollar tácticas específicas, investigar cómo los clientes utilizan la búsqueda por voz es esencial. Adaptar las estrategias a estos comportamientos permitirá crear contenido y optimizar el sitio web de manera efectiva, siempre con miras a satisfacer las necesidades de tu audiencia. Ahora bien, para hacer esta investigación puedes examinar las consultas de búsqueda que generan tráfico hasta el sitio web y filtrar los resultados por dispositivos móviles buscando y definiendo aquellos patrones en las frases utilizadas.

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Harshal Jani

Certified Digital Marketer | SEO | ASO | B2B | B2C | Startup Specialist | SEO Consultant | Paid Marketing | Social Media | Growth Hacker
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Start by conducting a thorough assessment of your target audience’s behavior and preferences. Identify how often they use voice search, what devices they use (e.g., smartphones, smart speakers), and the types of queries they make. Analyze your current SEO performance to determine where voice search can fill gaps or enhance existing efforts.

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2 Keyword Research

For voice search, keyword research takes on a different dimension. You must focus on long-tail keywords and questions that people are likely to ask in natural language. This means moving beyond traditional keyword tools and thinking about how people speak, not just how they type. Analyze the types of questions your audience asks and the language they use. Then, integrate these conversational phrases into your content to improve its visibility in voice search results.

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Harshal Jani

Certified Digital Marketer | SEO | ASO | B2B | B2C | Startup Specialist | SEO Consultant | Paid Marketing | Social Media | Growth Hacker
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Voice search queries are often more conversational and longer than traditional text searches, so it's essential to adjust your keyword research approach accordingly. - Focus on Long-Tail Keywords - Question-Based Queries - Use Conversational Language - Leverage Local SEO - Competitor Analysis

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Patricia Valenzuela

Marketing Freelance
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La investigación de palabras clave es el incio de cualquier acción SEO como báse de la estrategia de contenido, eso es indiscutible, pero para la búsqueda por voz se requiere un enfoque diferente. Esto implica lugar un enfoque en palabras clave aisladas, donde es necesario identificar frases completas y preguntas que los usuarios podrían hacer de forma natural. Lo que involucra analizar cómo habla la gente, no solo cómo escribe. Se trata de incorporar estas expresiones coloquiales y muy locales en tu contenido para mejorar tu visibilidad en los resultados de búsqueda por voz.

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3 Content Creation

Creating content for voice search requires a focus on natural language and direct answers to questions. Your content should be easily readable and provide clear, concise information that matches the intent behind voice queries. Consider creating FAQ pages or sections within your content that directly address common questions in a conversational tone. This approach can help your content rank better for voice search queries and be chosen as a featured snippet or direct answer by search engines.

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Harshal Jani

Certified Digital Marketer | SEO | ASO | B2B | B2C | Startup Specialist | SEO Consultant | Paid Marketing | Social Media | Growth Hacker
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To optimize for voice search, create content that answers common questions directly and in a conversational tone. Use natural language, focus on long-tail keywords, and structure content to target featured snippets. Include local content and ensure your site is mobile-friendly. Implement schema markup to help search engines better understand your content and improve its chances in voice search results.

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4 Technical SEO

Technical SEO is vital for voice search optimization. Ensure your website is mobile-friendly and has fast loading times, as most voice searches are performed on mobile devices. Structured data markup is also important because it helps search engines understand the context of your content, making it more likely to be used in voice search results. Implement schema markup to provide search engines with detailed information about your content’s purpose and relevance.

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Patricia Valenzuela

Marketing Freelance
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Es muy sencillo, obvio y obligatorio. Para posicionar en las búsquedas por voz, tu sitio web debe ser técnicamente sólido, asi de simple. Asi que prioriza puntos como la optimización para móviles y tiempos de carga más rápidos. Utiliza datos estructurados para que los motores de búsqueda comprendan mejor tu contenido y te posicionen mejor.

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Harshal Jani

Certified Digital Marketer | SEO | ASO | B2B | B2C | Startup Specialist | SEO Consultant | Paid Marketing | Social Media | Growth Hacker
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For voice search optimization, prioritize technical SEO by ensuring fast page load times, mobile-friendliness, and secure HTTPS. Implement schema markup to help search engines better understand your content. Optimize your site structure for easy navigation and ensure your content is easily crawlable to enhance visibility in voice search results.

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5 User Experience

User experience (UX) plays a significant role in voice search strategy. Voice searchers often seek immediate answers while on the go, so it's essential to provide them with a seamless experience. Ensure that your site's navigation is intuitive and that information is easy to find. Moreover, consider the user's journey beyond the initial voice query—make sure your site supports the next steps they might want to take, such as making a purchase or finding contact information.

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6 Measure Success

To determine the effectiveness of your voice search strategy, establish clear metrics for success. These could include increases in traffic from voice search queries, higher rankings for targeted keywords, or more engagement with voice-optimized content. Use tools to track these metrics over time and adjust your strategy accordingly. Remember, voice search optimization is an ongoing process, and regular analysis will help you stay ahead of the curve and continue to meet your audience's needs.

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Your team is divided on voice search tactics. How do you determine the best strategy for search engines?

1

2

3

4

5

6

1 Assess Needs

2 Keyword Research

3 Content Creation

4 Technical SEO

5 User Experience

6 Measure Success

Search Engines

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Your team is divided on voice search tactics. How do you determine the best strategy for search engines?

1

2

3

4

5

6

1 Assess Needs

2 Keyword Research

3 Content Creation

4 Technical SEO

5 User Experience

6 Measure Success

Search Engines

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感谢您的反馈

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