Your team is divided on marketing strategies. How can you align client expectations with business objectives?
Navigating a divided marketing team can be as challenging as steering a ship through stormy seas. When your crew is at odds over which direction to sail—be it a focus on digital engagement or traditional outreach—aligning client expectations with business objectives becomes a complex task. You must find a way to chart a course that satisfies your clients’ needs while still reaching your company's goals. This delicate balance requires clear communication, a deep understanding of both sides, and a strategy that everyone can get behind.