Your team is divided on marketing strategies. How can you align client expectations with business objectives?

The customer is at the centre of the marketing strategy, and this should be agreed head on. We might all have different ideas to get to that centre, and we do not all have to agree, but we must align. Aligning means that I am willing to allocate time and resources to the idea even if I do not agree with it. The idea does not have to be mine or yours, it just has to be the best idea for the customer and we all rally round and pull our resources and time together to make it work and when it works, we all celebrate, together, and if it does not work, we all learn and finetune it and go back to make it work.

Goals are always the same but over time and with new ideas flooding in diversions happen and teams loose focus, as leaders we must bring the team back on track / regular follow ups and reporting help much in this. Some team members feel strongly for their ideas and want to go by their path only sometimes it’s important to bring these members on track in timely manner before they lose track of the path. My observation has been that working with SMART goals helps immensely

Marketing Strategies should target the preferred customer targets per time. So, the Centre point to meet is firstly answering the “who are we planning to talk to?” Question. And clearly stating their needs. Once the “who” is understood - the next is to identify the “what” do we intend for achieve? Question. The who and what, would filter the strategies to the last set of bits which are “How do we speak to them or reach them?” “When do we reach them?” And these last 2 will often filter all the tactics to remain just one or two or 3 max The teams can then make these 1/2/3 a marketing mix or do A/B testing over selected audience and push deep the one that is promising That way, no idea / team feels neglected

This is a common scenario. Prioiritizing our one job - meet or exceed the client's expectations & needs profitably must be the mantra everyone holds to be the truth. Ideas and opinions are a good start, but applying best practices to align with optimal results is what is needed as the second step. When an agreed strategy is decided, it is important everyone remembers the best interest of the client to deliver a high-quality product is the collective goal. Marketing is not comprised of teams of one, but rather one team of many.

To align client expectations with business objectives when my team is divided on marketing strategies, I'd take a structured approach. First, I'd organize a meeting to clearly define our business objectives and review the client's expectations in detail. I'd encourage open discussion to understand the reasoning behind different team members' proposed strategies. Then, I'd facilitate a collaborative session to map each strategy against both client expectations and our business goals, identifying areas of overlap and conflict. We'd use this analysis to develop a hybrid approach that addresses key client needs while staying true to our business objectives.

Marketing teams can get carried away with their actions losing sight of the ultimate goal sometimes . It also happens that internal and external customer goals are not clear ….action that does not results in achieving these goals in long terms are waste of time . This has to be made clear as and when needed to the marketing team so that together the organization can meet its goals

When a team is divided on marketing strategies, revisit the business's goals and objectives. Different channels serve distinct purposes: social media builds brand awareness and engagement; email marketing nurtures leads and drives conversions; SEO boosts organic traffic and visibility; PPC offers quick, targeted results; and content marketing educates and builds authority. Aligning these channels with specific business goals ensures a cohesive strategy. For instance, use social media for brand awareness, SEO for lead generation, email marketing for customer retention, and PPC for driving sales. This alignment focuses efforts on achieving desired outcomes effectively.