Your team is divided on the marketing project strategy. How will you steer them towards a unified approach?

Consensus is NOT required. It's important to listen to your team members. Solicit their views and opinions. They may see things in day to day business that the leader doesn't see. But ultimately, the leader needs to make a decision, communicate the reasons behind it, and move forward.

Start by thoroughly understanding the different perspectives within your team. Actively listen to each member's concerns and suggestions without judgment. Identifying the root cause of the division is crucial, whether it stems from differing priorities, misunderstandings of the project goals, or varying risk tolerances. Acknowledge the validity of each perspective and use these insights to find common ground. This initial step lays the foundation for a strategy that incorporates the best elements from each viewpoint, creating a more robust and well-rounded approach.

99% of all challenges in marketing comes down to communication. We may think that we are delivering the correct message, but it might be in a language that the people do not understand. When we realize that the method or message is not as important as how the people feel about it, we can really start to gain some traction. Uninhibited constant communication will break down all walls and it starts with three major components 1- sender, 2- receiver, 3-results. If you’re not getting the results that you desire, you must always check the sender. Once you understand where your team is from and where there are now, they will give you permission to share the vision of where they can go!

Marketing ist Try & Error. Was gestern funktioniert hat, muss heute nicht. Deswegen sind Meinungsverschiedenheiten gerade in Marketing-Meetings für die Strategie und den Outcome f?rderlich ... sofern sie auch Raum bekommen. Folgenden Vorgang pflege ich mit meinen Teams in unserer Social Media & Influencer Marketing Agency FOLLOW: 1. Set the tone: Jede/r Teilnehmer/in muss es erlaubt sein seine / ihre Meinung zu ?u?ern. Das wichtigste hierbei ist "leave your ego at the door". 2. Document: Die Ideen sollen offen sichtbar für alle gesammelt werden. Am liebsten auf einem Flipchart. 3. Look for proof: Jede Idee wird beleuchtet und es werden Beispiele aus anderen Kampagnen / Strategien und Quellen gesucht die die Idee untermauern.

Clear objectives are the cornerstone of any successful marketing strategy. Ensure that your team has a shared understanding of what success looks like for the project. Define specific, measurable, achievable, relevant, and time-bound (SMART) objectives that align with your company's overall goals. Once these objectives are agreed upon, it becomes easier for team members to see how their individual contributions fit into the larger picture and work towards a common goal.

Muy de acuerdo, en Marketing, como en cualquier otro departamento, puede haber diferencias, puntos encontrados para determinados proyectos,,,pero al final quien entiende de marketing y piensa a nivel estratégico sabe que el objetivo último es unir esfuerzos para alinearnos con lo que persigue la empresa,,,sea lo que sea en cada momento,,, notoriedad, ventas,,, Como manager de un equipo marketiniano, daría la oportunidad de que ese desacuerdo en el equipo llevase a más charlas, debates, búsqueda de soluciones consensuadas,,,y por qué no, competiciones entre ellos, rivalidad de la sana, concursos,,,hay tantas cosas que pueden hacerse en marketing,,,que mientras no se alteren la marca o la reputación,,, ancha es Castilla

Objectives are the guiding principles of achieving clear goals and the objectives must be SMART, that are specific, measurable, attainable, realistic with time frame. First step assess the understand of company's objectives by the team. Then if the team understand the objectives it is easy for them to work toward unified achievement.

Encourage open dialogue among your team members. Create a safe space where everyone feels comfortable sharing their ideas and concerns. Facilitate discussions that allow for constructive criticism and creative brainstorming.

Y hoy en día, si no pudiera llegarse a un consenso, o el equipo sintiera por momentos que les falta creatividad, energía,,, siempre pueden ponerse de acuerdo en la utilización de la IA generativa, y obtener ideas de las nuevas herramientas que les motiven a "ponerse las pilas", seguro que todos están de acuerdo en hacer su trabajo de manera más rápida, eficiente,,,para poder por ejemplo obtener una tarde libre y disfrutar con familia.

Encourage open dialogue among your team members. This means creating a safe space where everyone feels comfortable sharing their ideas and concerns. Facilitate discussions that allow for constructive criticism and creative brainstorming. The focus should be on finding solutions rather than dwelling on disagreements. By fostering transparent communication, you'll help your team develop mutual respect for each other's expertise and perspectives, which is critical for moving forward together.

Each team member brings unique strengths to the table. Identify these strengths and consider how they can be leveraged to benefit the project. By assigning roles and responsibilities that align with individual skills and expertise, you not only boost morale but also increase the likelihood of project success. This approach allows each team member to contribute in the most impactful way, fostering a sense of ownership and commitment to the unified strategy.

Harboring a team with varied strength/expertise and fostering a sense of team spirit among the members with a strong sense of responsibility and belief that their ideas and perspective are heard/ pondered upon!

Building consensus doesn't mean seeking unanimous agreement on every detail but finding a strategy that everyone can support. This may involve compromise and negotiation. Highlight the benefits of the unified approach and how it serves the best interest of the project and the company. Encourage team members to focus on the collective outcome rather than personal preferences. Through consensus-building, you can create a sense of shared purpose that drives your team towards successful implementation.

Clearly define each team member's role and responsibilities, ensuring everyone knows what's expected of them. Set a realistic timeline with specific milestones and checkpoints to track progress and make adjustments as needed. For example, if your strategy involves launching a new campaign, schedule regular check-ins to review creative development, media planning, and analytics setup. Effective implementation also hinges on ongoing communication—encourage open dialogue to quickly address any challenges or changes in direction. Keeping the team aligned and engaged throughout the project lifecycle ensures that the strategy is executed effectively and achieves the desired outcomes.