Your team is divided on data insights. How do you align everyone's perspectives in technical sales?
Curious about uniting a team with diverse data viewpoints? Share your strategies for achieving consensus in technical sales.
Your team is divided on data insights. How do you align everyone's perspectives in technical sales?
Curious about uniting a team with diverse data viewpoints? Share your strategies for achieving consensus in technical sales.
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Seek first to understand, then to be understood. We want to drive our team toward discussion, not argumentation. This is why listening to their perspectives first is important, so we can gauge their level of understanding of the data insights. Data insight is not just about collecting and viewing data; it's about interpreting it to uncover patterns, trends, or correlations that can inform decision-making. By knowing our team's level of understanding, we can align their perspectives so that everyone has the same level of comprehension.
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Working for a data heavy company, i can tell you for sure that stabilizing " the source of truth " is relevant. Choose well, and stay with your choice unless proven wrong. Finance should be your best friend for anything data.
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Rather than relying on subjective views, emphasize decisions based on clear, relevant data. Use agreed-upon metrics and analytics to evaluate solutions. This can neutralize debates and shift the conversation toward factual information.
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Be careful with this one. "Align everyone's perspectives" is dangerous wording. I hire great people who are neither clones of me nor clones of each other. I need different perspectives, including on data insights. As a team, we need it to grow. Foster an environment where teammates can act swiftly and independently, but always collaborate regularly and deliberately on lessons learned. Sometimes we need to action on wrong answers to validate that they're wrong. Embrace that. Because sometimes they're not wrong, and oh the growth and improvement that comes from that! Align on results.
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When debates arise, redirect the conversation back to the primary objective. For instance, if team members are debating technical features, remind them: “At the end of the day, the goal is to solve the customer’s pain points. How does this feature impact the solution’s overall value to the customer?
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