Your team is divided on branding strategies. How do you ensure your brand message stays consistent?

To get your teams on the same page, you need a common narrative—but it has to be tridimensional to really work. Here’s what that looks like: The Offstage Narrative is all about your leaders' dreams and goals. It gives your team a clear sense of direction. The Backstage Narrative is your team’s internal culture, the day-to-day stuff that keeps everyone aligned and motivated. The Frontstage Narrative is how you communicate with the outside world. But it only works if it’s connected to the other two. Each of these narratives has its own attributes, building blocks, and audiences. When they click together, your external message feels coherent

Picture a group of talented people with different ideas about how to present your brand. It can feel like trying to herd cats! The key is to create a space where everyone feels heard & valued. Start by clearly defining your brand's core values & mission. This shared foundation becomes your guiding star. Encourage open discussions, and listen attentively to everyone's perspectives. Look for common ground and areas where ideas can complement each other. Visual aids like mood boards or brand storyboards can help bridge the gap between different viewpoints. Most importantly, involve the entire team in the decision-making process. When everyone feels invested in the final outcome, it's much easier to maintain a consistent brand message.

It's open to have an open and firm dialogue in the team. Ensure any difference of options does not hamper the business outputs. Any new idea or process will likely have a difference of opinion But aligning both sides is the key

To ensure our brand message stays consistent amidst differing opinions, we should anchor ourselves in the core values and purpose that define who we are. By focusing on what makes our brand unique, we create a common ground that guides every decision. Let’s embrace diverse perspectives as fuel for creativity but commit to a unified vision. Clear communication, collaborative brainstorming, and regular alignment sessions can harmonize our efforts, ensuring that no matter the strategy, our brand voice remains unmistakably ours. Consistency doesn't mean uniformity; it means shared intent.

I agree that there should be someone designated as the “guardian of Brand integrity.” It’s similar to a quality & control (Q/C)designate in a financial services firm where I once worked. When there are so many ideas flying around in the heat of battle, it’s easy to stray off Brand when discussing strategies, tactics, and messaging. So having a Brand guardian, who has written a simple guide for everyone to follow when making branding decisions is vital, IMO.

Keeping your brand message consistent is crucial, especially when your team has different ideas. Make sure all strategies align with your brand’s core values and intellectual property. Set clear brand guidelines and keep communication open to ensure everyone is on the same page. This helps integrate diverse perspectives while maintaining a unified brand message that everyone can rally behind.

Every brand has a genetic whorl around the time and space it exists in, therefore differing views are bound to exist, however if one of the decisions helps embellish the brand surge over time, that is the one that should take priority