Your stakeholders demand a complete overhaul of your copy. How do you navigate their feedback effectively?

1. Listen closely to what went right and what went wrong. Don't get defensive. 2. Communicate if there's a misinterpretation. 3. Rework the copy retaining the parts that worked and removing everything else. Don't recycle content once rejected. 4. Get a 3rd person feedback once done on learning if they understood what you wanted to convey.

One thing that builds a long term relationship and makes your future work easy is listening!!! Pay attention to the emotions first and then words. It will give you the sentimental perspective to rewrite and reflect those feelings/thoughts through your copy.

It's not time to be thin-skinned. I like to think mine goes all the way to the bone. At the onset, avoid defensive thoughts and embrace this as a learning experience, especially for those working outside the client company. You want to convey that you are all about what they need. Anything you can pick up on product nuances, your audience, and how your client regards their mission will pave a smooth road for future projects.

This should be a non-confrontational process. Try to approach with the mindset that you're better aligning your copy to match updated business goals and expectations. Look for ways to use current content as a jumping off point to aid in the creation of new content and to keep from starting from scratch. Also use this time to brainstorm new content types and themes. If you're going to recreate content you might as well take the time to make your library more cohesive.

When your clients want a major change, it can feel overwhelming. The first step is to really listen to their feedback. Take a deep breath, and give them your full attention. Ask questions to understand their concerns and what they’re looking for. This shows you respect their opinions and helps you get a clear picture of their needs. By listening carefully, you can turn their feedback into an opportunity to improve your work and build a stronger relationship.

Ensure that you and your stakeholders are aligned on the project objectives. Ask specific questions to understand their expectations, desired outcomes, and any non-negotiable elements. Clear goals provide a roadmap for the project, reducing misunderstandings and helping you tailor the copy to meet their exact needs.

Klare Botschaft definieren und in kurzen, knackigen S?tzen auf den Punkt gebracht dann formulieren! Immer daran denken ich bin der Kommunikationsexperte, dafür werden die stakeholder dann auch dankbar sein!

After listening to their feedback, it's crucial to clarify the goals. Schedule a follow-up meeting or call to discuss their vision and objectives in detail. Ask specific questions to ensure you understand what they want to achieve with the new copy. This helps you align your work with their expectations and avoid any misunderstandings. By clearly defining the goals, you can create a roadmap for the revision process, ensuring that both you and your clients are on the same page.

Main thing is you should aligned with your stakeholders goals and objective. Once you've listened ask your queries and put clear view to achieve that objective. Then only it's possible.

If a group of stakeholders is asking for a complete overhaul, it's time to go back to the beginning. Start with a blank page and work from the ground up. Proactively gather and get firsthand input from every level - and share that information (in aggregate so names are not attached) with the stakeholders asking for the overhaul. This will allow for a meaningful and candid conversation around the goals and objectives for the project and for the team. Some of the ways this can be done effectively is with videotaped person-on-street interviews with prospective customers and quick online surveys with your target audience or internal team members.

Honestly, not all feedback is equally critical. Identify the most impactful changes by categorising feedback based on urgency and importance. Address high-priority items first to ensure the core message aligns with stakeholders’ vision. This structured approach prevents overwhelm and ensures that the most crucial elements are addressed efficiently.

Genau Abgleichung des Feedbecks mit den Zielen, aber seine Linie nicht verlassen, nicht vergessen man ist der Experte im Kommunikationsfeld! Die anderen weniger…

With a clear understanding of the goals, the next step is to prioritize the feedback. Not all suggestions will have the same impact, so identify which changes are most crucial. Start with the high-priority adjustments that align closely with the project’s objectives. Communicate with your clients about which feedback will be addressed first and why. This approach ensures that the most important revisions are made promptly, helping to manage time effectively and maintain the quality of the final copy.

Feedbacks are very important metrices while collaborate with your stakeholders. Prioritization allows you to focus on making changes that will have the most significant impact on achieving the desired outcomes.

I once had to write an email promoting an upcoming webinar at one of my former companies. I paid attention to what the team was looking for and made sure to execute it. After sending it to them for review, one person simply replied, “It sucks.” Now, I could’ve told this guy to put an egg in his shoe and beat it, but instead, I decided to ask more questions. I asked him what specifically about the email “sucked.” Was the tone off? Were the graphics ineffective? By doing this, I demonstrated adaptability. It’s annoying to be asked to completely overhaul something you worked hard on. But by asking questions, you show a willingness to improve and collaborate, which goes a long way in ensuring the final product meets everyone’s expectations.

When your stakeholders demand a complete overhaul of your copy, it can feel like a storm brewing. Here's how I tackle it: I start by listening closely to their feedback, like a detective on the case. Understanding their needs is key - it's like finding the missing puzzle piece. Then, I blend their insights with my expertise, crafting words that sing like a well-tuned guitar. One time, faced with a similar challenge, I turned feedback into fuel, revamping the copy to exceed expectations. Remember, it's a dance of collaboration and creativity. And hey, tools like Grammarly or Hemingway can be your trusty sidekicks in this copywriting adventure!

Das kann ich nur unterstützen! Wichtig ist: Teamwork, jeden einzelnen mitnehmen m, ins Boot holen , nur dann kann man gemeinsam seine Ziele verwirklichen! Aber dabei immer führen, Leadership!

Work closely with your clients throughout the revision process. Schedule regular check-ins to review progress and gather additional feedback. Use collaborative tools like shared documents or project management platforms to keep everyone in the loop. By maintaining open communication and involving your clients in each step, you ensure that the revised copy meets their expectations. This close collaboration not only improves the final product but also builds trust and strengthens your professional relationship.

It's important to understand the underlying issues of the feedback. So communication (as always) is key. Your well within your right to ask them to expand but rather than changing everything start by asking what's been missed off rather than what needs changing.

Setting a style guide will help align the team's goals with how to write copy and give writers a basis of expectations. This should include tone, styles for information, and any company-specific language. Use this to give the copy direction. When looking for review feedback ask open-ended questions to specific solutions and opinions from stakeholders.

Genau ein wichtiger Punkt! In den USA ist es viel verbreiteter, bei Consultants sich immer die Experten aus dem Fachbereich dazu zu holen! In Deutschland ist es wenig verbreitet, und das ist schlecht. Meine Erfahrung: Experten aus den Fachbereichen arbeiten zusammen, jeder für sich ist top, zusammen wird das Ergebnis auch top!

While it’s important to listen and make changes based on feedback, don’t hesitate to offer your professional expertise. Explain why certain elements were included in the original copy and how they benefit the overall message. Provide suggestions on how to improve the copy while still aligning with their goals. By sharing your knowledge and reasoning, you can help guide your clients toward more effective solutions and demonstrate your value as an experienced copywriter.

Content marketers live at the intersection of opinions from across the organization. Aside from wordsmithing, absorbing feedback and actioning on it is the bulk of the job. At the end of the day, you have to prioritize the “marketing” part of your JD and execute the feedback that will best help close a sale. It’s maybe a cynical view to focus on sales, but your entire job ladders up to showcasing value to the customer. Looking at all feedback through this lens is essential—if the directive helps you better communicate your product’s value drivers, you must consider it.