As a salesperson, I’ve come to realize that the key to driving new sales often lies in referrals and recommendations from existing customers. However, happy and satisfied customers who are willing to provide positive references are only possible when we have a strong and reliable support team. To encourage this, the service team should be acknowledged and rewarded for every successful referral made by an existing customer. This would not only incentivize the service team but also strengthen the overall customer experience and loyalty.

To restore balance and recognition between the service and sales teams, focus on fostering collaboration and mutual respect. Recognize the service team's contributions in company-wide communications, celebrate successes, and highlight the importance of their role in customer retention. Create joint goals and incentives that align both teams’ efforts, while offering professional development opportunities for service staff. Encourage cross-departmental understanding through shadowing and open dialogue, ensuring both teams feel valued and recognized for their contributions.

A great starting point is to knock down the silos, and instead of service team vs sales team it becomes one team, one goal. This creates a winning environment where everyone is pulling for each other to be successful and not concerned with who did what and who gets the credit. The QB can’t throw the ball unless protected by OL, receiver can’t catch it if QB can’t make the pass. Sometimes, we’re too worried about who scores the TD these days instead of looking at the box score to see which TEAM wins the game. Developing that culture takes time.

One team , one success. I strongly believe sales is just an outcome of all what we do as individual and as one strong team. I shall be motivating my service team by reminding them the great work they do as they help to solve post sales issues , they help to create more loyalist customers and help to get repeated sales from same customer. In current era of social media , the customer feedback and experience has huge role to play and service team acts like a great support by providing excellent service. I shall also recognise the effort and achievement of service team and reward them accordingly. I shall also invite them to sales discussion and have collaborative meetings to drive better collaboration.