Your retail sales team is underperforming. What merchandising tools can you use to improve their performance?

Visual merchandising boosts retail sales by attracting customers through eye-catching displays, enhancing the shopping experience with a well-designed layout, and highlighting key products and promotions. It reinforces brand identity, encourages additional purchases through strategic product placement, and educates customers about product benefits. Effective visual merchandising creates a sense of urgency, optimizes space, and personalizes the shopping experience, leading to increased customer loyalty and higher sales. It combines creativity and strategy to meet customer needs and align with the brand's identity.

Some eye-catching suggestions to enhance retail team performance: -Interactive Displays: Create touch-screen displays that allow customers to explore product details, compare options, and receive personalized recommendations. -In-Store Events: Host themed events, workshops, or product launches to attract foot traffic and engage customers. -Dynamic Pricing: Use real-time data to adjust prices based on demand, time of day, or inventory levels. -Social Media Integration: Display user-generated content and social media posts related to your products to encourage engagement and build brand loyalty. Remember, innovation and adaptability are key to captivating customers!

There is an old saying in retail that customers by with their eyes, and they do...but in fresh produce they also buy with other senses as well such as smell and touch. Merchandising for Impact, Impulse and Incremental engagement with consumers or the "Three I's of Merchandising" is a time tested approach to increasing sales and engagement through building an experience. Item-Price merchandising is not as effective as it once was. Retailers must capture a consumers imagination with product, placement and persuasion in a subliminal way. And they must do so in less than three minutes! Even faster if the engagement is in the digital store front.

There is nothing better and more motivating than to come to work to a visual feast. Clean organized and sharp looking box It’s starts with standards and windows We are a reflection of what the customer see so we need to have the right visuals combined with the right atmosphere and attitudes of any of these 3 are off then the business won’t flow. It’s challenging I personally check my windows when I come in just to make sure we attract what we reflect

Visual merchandising is always meant to be the readymade guide to the customer to buy a complete outfit, and not just a single element of it. The transformation of buying clothes from the shelf of a garment shop to the current format, is meant to provide multiple options of outfits to the customers of certain age groups, who may have diverse color choices and style preferences. Visual merchandising is supposed to influence the customer to make fast purchase decisions by SEEING IT, LIKING IT, BUYING IT (SILIBI). End result would be improved UPT. That’s my KPI for the VM team.

Digital merchandising é tipo a mágica online das lojas. Ele usa fotos, vídeos e promo??es nas redes sociais para conquistar a galera. Sabe quando você vê um anúncio e pensa "preciso disso agora"? Isso é o digital merchandising trabalhando para fazer suas compras online serem irresistíveis e super convenientes. é como ter a loja na palma da m?o, pronto para te encantar a qualquer momento.

"Embrace digital merchandising to revolutionize your retail space with technology ????. Enhance functionality, interactivity, and convenience through: - **Digital Signage**: Grab attention with dynamic displays of products, demos, or testimonials. - **Mobile Devices**: Offer flexibility with self-checkout options and access to loyalty programs, making shopping seamless for customers and empowering your sales team. - **Augmented Reality (AR)**: Provide immersive experiences allowing customers to virtually try on clothes or visualize how furniture fits in their space. These tools not only improve customer engagement and personalization but also gather crucial data and feedback. Step into the future of retail! #DigitalRetail #TechInStore"

This is important for specifically for offline brands who wants to grow digitally. This makes brands life easier by collating important data with different analytic which can improve your brands performance. This makes your sales process easier with lot of data and perfect merchandise on floor.

I completely agree with the statement. Utilizing tools like digital signage, audio messaging, mobile devices, and augmented reality enhances brand communication and captures customers' attention effectively. In today's digital age, mobile devices have become indispensable and serve as customers' digital assistants, making convenience, flexibility, and efficiency paramount. However, it is even more important as it requires the customer's trust in the store's precautions and procedures for a successful checkout. Newsletters, landing pages, look books, and social media all contribute to the success of a visual and digital merchandise program. Every aspect needs to be seriously considered.

Sumar tecnología siempre sumará y te ahorrará tiempo en demostración de artículos o productos. Invertir en imágenes o vídeos de calidad ayudará a mostrar ampliamente esas características que quizás directamente con un cliente no llegamos a desarrollar.

Some options to improve retail sales and make your staff more involved are: 1. Train the staff on the basics of stock management. What products should be Never out of Stock, working with regular replenishment from the stockrooms etc. 2. Train them on how fashion and core product should be displayed differently, high depth on core, lower on fashion. 3. Constant feedback from store staff to merchandising team. Easier said than done, but even in today's works of digital advancement and tools, the on ground feedback from staff is effective. But it needs to be specific and accurate.

"Merchandising training empowers your sales team with the knowledge and skills to excel ????. Through comprehensive training, they can effectively utilize merchandising tools and techniques, boosting their confidence and performance. Key components include: - **Manuals and Checklists**: Offer detailed guidance and best practices for executing merchandising tasks. - **Online Courses and Videos**: Provide interactive and engaging learning experiences on visual and digital merchandising, including AR. - **Coaching and Feedback**: Essential for motivation, recognizing strengths, and addressing areas for improvement.

Une bonne formation de chaque membre du personnel est toujours la clé pour s'assurer d'avoir les bonnes pratiques en magasin, et ainsi atteindre et même dépasser les objectifs de vente. Mais, ce qui est tout aussi important qu'une bonne formation de base c'est un coaching constant, donner de la rétroaction à ses employés mais aussi écouter leurs suggestions et leurs observations afin de prendre des décisions éclairées qui amélioreront la qualité de travail mais aussi le visuel des magasins.

In a recent project I did for a beauty brand we found the retail team was unable to do add on sales. The brand had a large product portfolio, and with churn in retail sometimes new staff are not well versed with the products to make correct recommendations. We created a robust diagnosis tool along with automated recommendations. Products were bundled around customers needs. This tool was available digitally on tablets or could be accessed by the customer or retail consultants phone through a QR code. For smaller points of sale we created a print version. Items per transaction and average basket size went up 3X. So in my experience when you solve for a real customer and employee pain point, merchandising can definetly boost sales.

Visual merchandising is the practice of displaying your product and organizing your store to drive sales, enhance your brand, and provide a stimulating and enjoyable shopping experience for customers1. Visual merchandising can help a sales team by: - Attracting and engaging customers with eye-catching and inviting displays, signs, lighting, and colors. - Creating a positive brand image and identity that differentiates the store from competitors. - Highlighting the features and benefits of the products and encouraging impulse purchases. - Guiding customers through the store layout and directing them to focal points and cross-sells.

By strategically organizing and displaying products based on customer behavior and preferences, a planogram can help optimize sales and enhance the overall shopping experience. It allows for better product visibility, easier navigation, and can lead to increased customer engagement and sales.

I feel it is necessary to keep your sales team motivated.. Which may monetary or self driven. Self driven may take time and as manager you need to take continuous team briefings to push. Monetary is quickest way to motivate your sales team. Which ultimately focuses on your key performance indicators. Ultimately resulting in good numbers and productivity of sales team.

Para melhorar o desempenho de uma equipe de vendas no varejo, a estratégias de merchandising é o caminho mais assertivo. Abaixo algumas op??es para efetividade na a??o: Visual Merchandising: Aprimore a apresenta??o visual dos produtos. Treinamento de Produto: Garanta que a equipe esteja bem informada sobre os produtos. Planogramas: Otimizar a disposi??o dos produtos nas prateleiras. Promo??es e Incentivos: Incentive compras com promo??es e descontos. Análise de Dados de Vendas: Use dados para ajustar estratégias de vendas. Ambiente de Loja: Crie um ambiente convidativo para os clientes. Essas a??es visam n?o apenas aumentar as vendas, mas também melhorar a experiência de compra, aumentando a satisfa??o e fidelidade dos clientes.

Inclure la propreté de l'espace, la visibilité des produits et de leurs étiquettes, les réassorts si besoin, la mise en place d'informations pour guider les clients dans l'espace.

What had the team motivated and performing all the time and why the sudden change? Visuals can contribute but one cant fo a revamp on emotions every quarter of the year, digital experience has only been part of our lives so long so its for betterment and a smoother sales journey, so that cant be a demotivationg factor, product knowledge and training makes a consultant more condident in their technique but than again, confidence minus the WANT and NEED to perform means nothing. Before one can prescribe medicine, do a thorough examination to determine the diagnosis. Once we know what the cause is, now we can start the route to recovery