Your regional office is straying from brand guidelines. How will you bring them back in line?
When a regional office drifts from established brand guidelines, it's essential to realign swiftly and effectively. Here are strategies to steer them back:
- Conduct a brand audit. Identify where and how the deviations occur.
- Host a retraining session. Refresh the team on brand standards and the importance of consistency.
- Implement monitoring systems. Ensure ongoing adherence through regular check-ins and feedback loops.
How have you successfully realigned a team with brand guidelines? Engage in the conversation.
Your regional office is straying from brand guidelines. How will you bring them back in line?
When a regional office drifts from established brand guidelines, it's essential to realign swiftly and effectively. Here are strategies to steer them back:
- Conduct a brand audit. Identify where and how the deviations occur.
- Host a retraining session. Refresh the team on brand standards and the importance of consistency.
- Implement monitoring systems. Ensure ongoing adherence through regular check-ins and feedback loops.
How have you successfully realigned a team with brand guidelines? Engage in the conversation.
-
I think the best way to rectify this issue is to send boots on ground to properly assess the situation and then get clarity on the how and why it has or is difficult to follow the guidelines. In my experience, it usually has more to do with operational constraints and having to prioritise and allocate resources to more needed areas. It won't help to just bark orders or come up with textbook principles that aren't intouch with the realities on ground. Inorder to get full employee buy-in, you definitely need to understand what the peculiarities and realities are in that particular zone and then deploy strategies to address their current problems while re-orienting them about the need for brand synergy.
-
Reach out to the regional office, have an open conversation, find out what the disconnect is and create solutions together. There could be opportunities to develop tools that the regional office needs to help them stay on brand.
-
A firm guideline from HQ is essential for maintaining brand originality, but its true value depends on how well it is understood and implemented. If local teams don’t fully grasp its importance and revert to familiar practices, the guideline loses its purpose. While standard guidelines may not perfectly fit local needs, it’s vital to establish a clear understanding of what’s “right” and “wrong.” Start with top executives at the local office. Once leaders fully internalize the guidelines, they can effectively guide their teams, ensuring alignment with the brand’s core values.
-
Some practical examples and actions: A. If a regional office is not following the brand's social media guidelines: - Provide clear guidelines on tone of voice, content sharing, and community management. - Offer training on social media best practices and brand guidelines. - Monitor the regional office's social media accounts and provide feedback. 2. If a regional office is using unauthorized brand assets: - Remind them of the importance of using only approved brand assets. - Provide access to a centralized brand asset library. Offer to create custom assets that align with brand guidelines.
-
Hammer centralised brand teams. They're the custodians and straying starts from carelessness from the top. Discipline is a top-down function.
更多相关阅读内容
-
Brand ManagementHow can brand management teams rebuild trust after a conflict?
-
Brand ManagementWhat are the most effective ways to lead a team through a crisis in Brand Management?
-
Brand DevelopmentHow can you manage a brand crisis with multiple stakeholders?
-
Brand ManagementHere's how you can gather feedback and support to effectively respond to failure as a brand manager.