Last updated on
2024年9月11日
Your project manager dismisses mobile responsiveness importance. How do you convince them of its necessity?
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Dive into the debate: Can you sway a skeptic on the mobile-first approach? Share your persuasive strategies and success stories.
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To convince the project manager of mobile responsiveness's necessity, I would present data highlighting mobile traffic trends, demonstrating that a significant portion of users access websites via mobile devices. I'd also explain how poor mobile experiences can lead to higher bounce rates, lower conversions, and potential revenue loss, emphasizing that optimizing for mobile is crucial for user satisfaction and business success.
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1. **Show User Stats**: Present data showing the percentage of mobile users visiting the site. 2. **Highlight Business Impact**: Explain how poor mobile experience can lead to lost customers and revenue. 3. **Live Examples**: Demonstrate real-world examples where lack of mobile responsiveness hurt user experience and conversions.
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I usually try to start with statistics and show how many more mobile users will interact with the UX than desktop or even tablet users. If they aren't swayed by that, I'll show examples of a poor mobile experience and try to start a conversation around what works and doesn't work. Sometimes, showing what doesn't work is more effective than showing what does!
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In my top hat, as a branding strategist, I wanted to stop losing potential voters, so I tried this instead! Listen up, project manager. Mobile responsiveness isn't just important - it's crucial. Here's the deal: ? 85% of adults get their news on mobile devices ? Politicians use apps to engage voters and fundraise ? Even the White House has its own app Remember when Obama's 2012 campaign crushed it with a mobile-first strategy? Or how Trump dominated social media in 2016? They knew the score. If you're not mobile-responsive, you're invisible to most voters, or also to your customers, depending on what field you come from. Bottom line: Your campaign's success depends on reaching voters/customers where they are - on their phones.
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Convaincre votre chef de projet de l'importance de la réactivité mobile est crucial, comme expliquer à un capitaine que les vents ont changé et qu'il faut ajuster les voiles. Commencez par présenter des données concrètes : montrez que la majorité des utilisateurs accèdent aux sites via des appareils mobiles. Soulignez que sans une conception réactive, l'expérience utilisateur se dégrade, entra?nant une baisse du trafic et des conversions. Utilisez des exemples de concurrents qui ont réussi grace à une approche mobile-first. Enfin, mettez en avant que la réactivité mobile n'est pas un luxe, mais une nécessité pour naviguer avec succès dans l'océan numérique actuel.
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