Your product lacks innovation. How can you apply lateral thinking to generate fresh ideas?

1.Starting with Potential solutions and create new user needs or applications. 2.Questioning the existing assumptions about the product like "What if this feature didn't exist?" or "What if the constraints were different?" 3.Pick an unrelated object, concept, or industry and think about how it could influence or enhance your product. For example, new features or designs for your product that can attract the audience. 4.Enhancing the customer service. 5.Thinking in customer's perspective for their requirements. 6.Having the inputs from diversified groups and working on it. 7.envision the future of your product and work backward to see what needs to change or be introduced to reach that future state.

Exploration of mind, unlimited idea acceptance is the key of how we can find the product inovasion. Feel free to talk is most important factor to get fresh and lateral ideas. Encourage the team, put high ownership, it will push out ideas. No bad idea as long as not realize into action and result out from that.

To restore an innovative mindset, it is essential that a 'growth' based mindset become a policy standard within the organization and is implemented top down and bottom up. Learning, growing, collaborating and adopting new ideas from leading edge companies and individuals is essential for corporate survival and hence the 'mindset' of the firm must adopt an innovative outlook that fosters and rewards creative thinking within the firm.....

Innovation requires an open mind. I've discovered that posing wide, open-ended inquiries regarding a product can inspire innovative ideas. What if it had a different function or was intended for a different audience? These queries make you think beyond the box and question the status quo. You find yourself open to a greater variety of ideas when you investigate even the most absurd possibilities. This inquisitive mentality stimulates creativity, resulting in original and significant solutions.

Asking who has solved this problem. It may be solving customer problems where the lack of service or gaps in products. Looking what are the friction ms in the customer journey to get the service or product. At the end of the day humans are efficiency driven and if the question becomes about efficiency enhancement can lead to out of the box ideas

The secret to true innovation is to challenge presumptions. It can actually limit a product's potential because every product is based on concepts we often take for granted. One way to generate new ideas is to pose the question, "What if the basic design or function was different?" This way of thinking has led me to uncover untapped possibilities and even generated concepts for entirely original products. It's an easy yet effective method to make something that truly grabs attention and resonates with people.

Start with a survey. Attract more existing customers and ask them a series of questions that how can improve the existing product. Create a new survey asking the non customers that how would they like to use this product according to their needs.

For me, the application of analogy has revolutionized the field of innovation. I enjoy making links between my product and concepts from other fields. For example, I've often wondered, "How does nature solve problems like this?" when I look at nature. Or I've looked into how other sectors handle comparable difficulties. These similarities have enabled me to incorporate novel, effective ideas into my work and produce elements that have a familiar yet novel feel. I have come up with some of my most innovative and significant ideas using this method.

Draw analogies from unrelated fields or industries. How do similar problems get solved in different areas? Can any of those solutions be adapted to your product? For example, if your product is a piece of software, think about how physical products or processes solve similar problems.

Change the context. e.g. "The product is expensive" How can you reframe this perspective if you approach that statement through the lens of quality? industry? time period? e.g. Consider luxury brands like Cartier or Four Seasons. Their high price is justified by superior quality, exclusivity, and prestige. By emphasizing quality, your product could be seen as a premium choice with added value rather than just a high cost. Transform that perception into differentiation. In a world full of fruit and veg, be as versatile as a tomato ????

For me, changing viewpoints has been a really effective way to come up with fresh concepts. I've discovered that when I take a step back and consider how other people—whether they be clients, rivals, or even someone in an entirely different industry—might view my product, I start to notice things that I hadn't before. What would a competitor do differently, or what would a customer prioritize? This process frequently brings to light overlooked details and generates enhancement ideas that have the potential to significantly increase the product's appeal. It's an easy yet powerful method to encourage creativity and view your work with new eyes.

Uma forma de mudar a perspectiva do produto é pensar, primeiramente, na utilidade prática dele para o cliente. Olhar pelo olhar do cliente, no dia a dia, ajuda a validar se produto atende as necessidades e expectativas, por exemplo: a utiliza??o, por um cliente em potencial, desse novo/modificado produto é uma forma de entender se a necessidade foi suprida e a expectativa surpreendida.

Deconstruction is sometimes a very appropriate technique that can help us strategically to understand some motivations. Then, by reconstructing, we can achieve a really differential result with respect to what we had previously contemplated.