Go to customer and understand the quality issues. Once we understand the customer complaint clearly, we can able to solve. We have to understand the customer requirements, customer processes throughly. It will help us to support the customer effectively. For this we have to have a team to reach customer frequently and support them wherever we can. Ultimately if customer is happy it will make us to succeed.

Acknowledge.. Considering this opportunity to implement a better quality system which was not identified and missed. Use RCA tools; for not being identified and capturing and the safety of the end user. Implement CAPA holistically and monitor on a regular basis. Seek feedback from client.

1) Acknowledge the customer complaint immediately even if any other issue 2) Provide first hand feedback 3) Put a team to resolve issues 4) update your customer 5) take customer feedback 6) Ensure it doesn't repeats

First thing the organisation has to acknowledge and accept that there is something wrong and be prepared to correct and take actions this comes from the Top. 1) The organisation has to do a proper 8 D analysis of all customer complaints. 2) The complaints must be addressed and containment and corrective action must be taken 3) Proper feedback and closed loop must be done and customer complaints issues must be monitored and reviews must be done from the top to ensure priority and focus