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Your non-profit organization is struggling to raise funds. What are the best online donation tools to use?

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If you run a non-profit organization, you know how challenging it can be to raise funds for your cause. You need to reach out to potential donors, convince them of your impact, and make it easy for them to donate. Fortunately, there are many online donation tools that can help you streamline your fundraising process and increase your donations. In this article, we will explore some of the best online donation tools that you can use for your non-profit organization.

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Sonono Khoza

Empowering Youth and Women through Sports and Skills Development

1 Online donation platforms

Online donation platforms are websites or apps that allow you to create and manage your own fundraising campaigns. These platforms typically offer features such as customizable donation pages, donor management, reporting, and integrations with other tools. Givebutter is a free platform that supports multiple fundraising methods and has a social media integration as well as a live supporter feed that shows real-time donations and messages. Donorbox enables you to accept recurring and one-time donations through various payment methods, including credit cards, PayPal, and Apple Pay. It also includes a donor wall, a thank you email system, and a dashboard that tracks your progress. Fundly focuses on peer-to-peer fundraising, where your supporters can create their own fundraising pages and share them with their networks. It also features a blog, video gallery, and social media integration.

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Sonono Khoza

Empowering Youth and Women through Sports and Skills Development
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Overall, online donation platforms have simplified and enhanced the fundraising experience. These platforms offer a wide range of features and integrations that streamline the donation process, increase visibility, and encourage donor engagement. With customizable donation pages, donor management tools, and real-time tracking, fundraisers can efficiently manage their campaigns, while donors can contribute easily and stay informed about the impact of their donations.

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Richard Shutes

Vice President of Inform Florida |Co-Chair of the 211 National Steering Committee| 211 & 988 Subject Matter Expert| Public Speaker| Mental Health Advocate| Partnerships
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Any opportunity that you can leverage any online platform to help you obtain donations, you should consider embedding them in your website and linking to your social media pages. Many online donation platforms allow for these capabilities. Any of these platforms give flexibility to the donor in what works best for them and their way to contribute to your program.

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2 Online donation forms

Online donation forms are web pages that allow your donors to fill out their information and make a donation, usually embedded on your website or linked from your email or social media campaigns. These forms can reduce the friction and increase the conversion rate of your donors, as they don't have to leave your website or go through multiple steps. Furthermore, online donation forms allow you to collect more data and insights about your donors, such as their preferences, motivations, and feedback. You can also customize your branding, design, and messaging, as well as offer different options and incentives for your donors. Some of the best online donation form tools are Qgiv, Anedot, and Kindful. Each of these tools allow you to create and embed responsive and secure forms on your website with features such as gamification, event registration, peer-to-peer fundraising, recurring donations, upsells, analytics, donor management, reporting, and integration with other tools.

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Sonono Khoza

Empowering Youth and Women through Sports and Skills Development
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Overall, online donation forms have transformed the landscape of charitable giving. They provide a user-friendly, efficient, and accessible means for individuals and organizations to contribute to causes they are passionate about. By leveraging technology, non-profits can reach wider audiences, nurture relationships with donors, enhance transparency, and ultimately make a greater impact in the world.

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3 Online donation buttons

Online donation buttons are an effective way to encourage website visitors to donate. They can be placed on your homepage, blog, sidebar, email, or social media campaigns. These buttons increase the visibility and accessibility of your donation option, as they catch the attention and interest of your visitors. Furthermore, they simplify the donation process by directing visitors to your donation page or form with one click. You can also test and optimize the button’s color, size, shape, and text to see what works best for your audience. Popular online donation button tools include PayPal, Stripe, and DonorPerfect. PayPal allows you to create a simple and secure donation button with features such as recurring donations and donor choice. Stripe offers a sleek and flexible donation button with multiple payment methods and custom fields. Lastly, DonorPerfect allows you to create a branded and personalized donation button with gift matching, donor management, and reporting features.

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Sonono Khoza

Empowering Youth and Women through Sports and Skills Development
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However, it is essential to note that online donation buttons are not without challenges. The sheer volume of online causes and campaigns can make it difficult for individual fundraisers to stand out and gain visibility. Moreover, potential donors might be skeptical about the legitimacy of certain campaigns, especially with the rise of fraudulent online activities. Implementing robust transparency measures and building credibility are crucial to overcome these concerns.

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4 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Your non-profit organization is struggling to raise funds. What are the best online donation tools to use?

1

2

3

4

1 Online donation platforms

2 Online donation forms

3 Online donation buttons

4 Here’s what else to consider

Non-profit Program Development

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Your non-profit organization is struggling to raise funds. What are the best online donation tools to use?

1

2

3

4

1 Online donation platforms

2 Online donation forms

3 Online donation buttons

4 Here’s what else to consider

Non-profit Program Development

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