Strategy, strategy, strategy. Go back to the basics and look at your marketing stategy. There is a lot you can do for free and with the right strategic focus, time and energy, free marketing tactics can make a real difference. Look to outsource your marketing to a specialist agency - this way you will get the most 'bang for your buck' from senior marketers with a wealth of experience.

Focus on what your customers are saying and use that as leverage…. They will tell you what’s happening. It’s up to you to frame what the solution is.

You'd be surprised what you can achieve with a smile, a Sharpie, a song in your heart, and access to generational wealth. Never give up!

If you're doing e-commerce, I'd say Pinterest. It's a cheat code really. In just 3 months, my skincare brand achieved: 5,000 repins 180,000 views 8,000 website visits You need 1 good designer (not even much experienced or expensive) who can leverage AI and pump out pictures. Keep posting them and see the magic.

When your marketing budget takes a hit, it’s time to think outside the box! Don’t worry; there are plenty of low-cost channels that can still pack a punch. First up, social media! Platforms like Instagram, Facebook, and LinkedIn are fantastic for connecting with your audience. Post engaging content, share stories, and even go live to build a community. Next, dive into content marketing. Craft blog posts, infographics, or videos that tackle your audience's challenges. And don’t forget about email marketing! Nurture your email list with targeted campaigns and personalized offers. With a little creativity, you can keep your marketing efforts thriving without breaking the bank!