1st thing I'll do is sit with team and perform root cause analysis to find what exactly is going wrong. After finding all reasons I'll categorize them and start working on it. If Marketing is lagging part we will go through strategies which we are following and what's parts of it needs change If team is lagging in skill sets then we will identify competence of each individual and plan a competency development plan for them (not all lag in same area so we avoid to give same training to everyone) If market is not performing we will find performing localities as rightaway we can not shift our business Work culture is also a very important part of team's performance so we will perform culture charter revision exercise with team.

-Recheck the forecasted rental income and its assumptions. If any impractical financial assumption, will lead to unattainable rental income target. So, you must reestimate basing on the workable assumptions. - One rule in management it's that "whatever you don't inspect, will not respect you" it's so, in property management, you have to manage well the uses of property so as you can reduce the maintenance costs. - the established rental rates to comply with the market rental rates. - Rental collection, the agent has to collect effectively the rental income and reduce rental income arrears, through establishing the task force for timely rental collections in every month.

When a leasing agent isn't meeting rental targets, it’s often a sign that the current approach needs refinement. Begin by reviewing the pricing strategy—are the current rates in line with market trends? Rental rates should be competitive and realistic based on demand, location, and amenities. Additionally, boosting the visibility of your properties through enhanced marketing efforts can attract a wider audience. Digital marketing campaigns, showcasing unique selling points such as property features, neighborhood perks, or rent discounts, may help pull in more potential tenants. It’s essential to regularly assess the market and adapt accordingly.

Initially I wouldn’t make material changes to the overall plan, but micro changes and an accountability and feedback plan. Once it’s better determined where there is a shortfall or weakness in whatever component of the plan (ex. sales strategy), then make a precise change. You do need to leave space to overhaul the whole campaign, but that’s not your first or even second step. Good luck!

Any goal / objective must be achievable based many conditions including: 1. Type of property. 2. Desired tenant mix. 3. Marketability of the property. 4. Occupancy v Vacancy. 5. Occupancy cost as a percentage of sales. 6. External factors. 7. Surrounding demographics. 8. Location. 9. Accessibility. 10. Staff training. 11. Understanding the competition. Ongoing marketing of the property on a local, regional and possibly national level will be vital.