Best way to retain our potential client is to build better rapport with a client. If the rapport has been built better with a client then if a competitor gives a better deal than our firm also the client won’t move to the other brand and one other way is to providing a tailor made solution for client where our solution should be like it cannot be provided by the competitors.

The key is to simply have a better relationship with your clients than your competitors. Also, think with a long-term vision. Offer a lower price than your competitors if necessary, but make sure to maintain a strong relationship with your clients.

Your focus should be the relationship-building of key leads targeted by your competition. Provide personalized attention to the needs of customers and show how your product or service can deliver more value. Be open and engage continuously to help them feel you will care about their success. Have exclusive offers or loyalty incentives that your competition cannot match. Long-term benefits will include continued support, innovation, and reliability. This will keep your leads out of the reach of competitors and maintain loyalty by the fact that you are a company which has given them so much value and takes it to the next level.

I think communication and delivering what you've promised with the best experience are the simple keys to dealing with this. Give them what your leads want and they will always stay with you

Instead of focusing on protecting your key leads, prioritize consistently delivering exceptional value and exceeding their expectations. Keep your pricing competitive and tailor your services or products to meet their evolving needs. By maintaining an ongoing system of feedback and continuous improvement, and by staying ahead of what your key leads require, you'll naturally build strong, lasting relationships that ensure their loyalty.