The first thing is to ensure both teams are aligned on corporate strategy, priorities and initiatives to drive the strategy The objectives of each campaign will also be made clear to both parties.I will ensure there is a convergence in their understanding of campaign plans, rotation and content calendar. That way all parties are aligned in messaging. I will also ensure there are check in meetings and trackers to measure impact and performance of messages

Aligning internal teams and external stakeholders to ensure consistency in messaging is crucial for maintaining a unified voice. I recommend three strategies to achieve this: 1. Create a Centralized Messaging Framework - Develop a clear and centralized messaging document that outlines key messages, tone, and language to be used by both internal teams and external stakeholders. 2. Hold Regular Alignment Meetings - Schedule regular meetings with both internal teams and key external stakeholders to discuss updates, address concerns, and align on messaging. 3. Use Consistent Communication Channels - Ensure that consistent information is shared through all communication channels, such as newsletters, email updates, and internal portals.

Even if perspectives differ on the path, does everyone agree on the destination and where you’re ultimately going? Agreement on every point along the way might not be practical, and those differences can so helpful to understanding each other. Focusing on commonalities can unite stakeholders around what everybody wants. And more than anything else, meet frequently and keep talking and listening.

To get your internal teams and external stakeholders on the same page: Share the Same Vision: Make sure everyone understands the company’s goals. Keep Messaging Consistent: Create a clear guide so everyone says the same thing. Talk Regularly: Have ongoing meetings to keep communication open. Use Data: Back up your messaging with solid facts and insights. Get Feedback: Listen to everyone and tweak the messaging if needed. Lead by Example: Make sure leadership supports and uses the same message. By keeping things clear and open, you can keep everyone aligned and working together.

Often there is overlap between internal and external stakeholder groups. In my experience, if there is a disconnect between them in terms of messaging the problem is often sourced on the internal side. If you are not telling your internal story effectively and transparently, what is repeated outside the organization will not be accurate or what leaders want perpetuated. In the short-term, communication leaders should intensify efforts internally and employ public relations strategies to reverse any external, resulting reputational damage. Looking ahead, I would recommend an internal communication program audit and possible reboot to rebuild alignment between internal messaging and external interpretations.