Your innovative business idea isn't gaining traction. How can you turn the tide in your favor?

- Reevaluate the Market: Analyze market needs and adjust your offering to better align with customer demands. - Gather Feedback: Seek input from potential customers and industry experts to refine your idea. - Enhance Marketing: Improve your marketing strategy with targeted campaigns and clearer value propositions. - Leverage Partnerships: Collaborate with strategic partners to increase visibility and credibility. - Showcase Success Stories: Highlight early successes or pilot results to build confidence and attract interest. - Iterate and Pivot: Be open to making necessary changes based on feedback and performance data.

Proper innovation requires a solution to be validated as desirable, feasible, and viable. Desirability answers whether or not a user wants the thing you're making: it's determined by different levels of user testing, both at the concept phase and at the prototype phase. Viability answers whether your idea will make money: run financial analyses with multiple people to get accurate models. You don't want to over or undersell your concept financially. Feasibility answers whether or not your concept can be built. Again, talk to multiple producers (inside and outside of your org) to assess feasibility. Remember carrying costs as well. If you can prove feasibility, viability and desirability, your idea will certainly attract stakeholders.

The thing which is helpful in this situation is design a strong feedback mechanism at every milestone of the project , this helps to adapt to the market and improvise as per customer needs ! #Feedback

After a setback in innovation, regain motivation by reflecting on what went wrong and turning it into a learning experience. Break down the problem into smaller tasks to avoid feeling overwhelmed. Reconnect with your original purpose to reignite your drive, and seek inspiration from other fields or innovators. Sometimes, taking a short break helps you return with fresh energy. Collaborate with others for new insights, set small achievable goals to build momentum, and celebrate even minor progress. Stay positive and persistent, knowing setbacks are part of the journey toward success. Revisit and adjust your vision if needed.

Los geht es mit einer hypothetischen Zielgruppe. Dann m?glichst viel mit dieser Gruppe interagieren. M?glichst explorativ und qualitatives Feedback einholen ist Key. Dadurch definiert sich die Zielgruppen immer st?rker und kann immer gezielter adressiert werden. Wenn du fast kein Feedback erh?ltst oder keinen dazu erreichst, gibt es eine hohe Wahrscheinlichkeit, dass du die Zielgruppe stark verfehlt hast.

A business idea starts with imagination, couples with facts, need intensive thinking, dissecting vision in bits and pieces. However, the biggest enemy is self ego, self applaud that resist between reality and oneself devised idea. So be neutral, be honest and think while putting yourself in others shoes.

Das passende Werteversprechen zu finden ist der Schlüssel für den gesamten Produktaufbau. Dafür sollte das Kundenproblem im Vorfeld sehr deutlich identifiziert worden sein. Die beste Validierung für dein Werteversprechen ist es dann, wenn du einen Kauf deiner Zielgruppe simulieren kann. Denn dann hast du nicht nur eine Produkt, sondern eine L?sung für ein Kundenproblem, was es wert ist dafür zu bezahlen.

Analyzing feedback for the right market fit is based on three things: how easy it is for customers to accept your product, how likely they are to keep using it, and how likely they are to tell others about it. Customer acceptance is how easy it is to get customers to start using your product. This depends on how valuable they think your offering is. Customer retention is how likely customers are to keep using your product. You can improve customer retention by understanding what your customers need and making sure your product meets those needs. Virality is the holy grail of scalability. When your customers are really happy with your product, they'll start telling other people about it. This is the best way to grow your business.

Am Anfang ist besonders exploratives, qualitatives Feedback gut, weil es die M?glichkeit gibt Rück- und Verst?ndnisfragen zu stellen. Je reifer das Produkt, desto interessanter wird quantitatives Feedback, um das Feedback analytischer aufnehmen zu k?nnen. Wichtig ist im Interview stets viele offene Fragen zu stellen und Vertrauen zu schaffen. Nur dadurch kann offenes Feedback eingeholt werden.

To succeed, you need to deeply understand your target market, identify their pain points, and offer solutions that resonate with them. By staying informed about industry shifts and customer preferences, you can adjust your product or service, optimize marketing channels, or even pivot your business model to better meet customer demands. Flexibility and responsiveness to customer needs are key to achieving market penetration and gaining momentum.

Pivoting the major feature or experience of the product by deep diving into one feature(which solves the pain point of the audience/market segment) or scraping the unwanted feature (that are distracting the user focus/retention) would be the best way to adjust any product based on dynamic market needs. A classic example of this strategy is Instagram. However to identify these adjustments and strategize the next version properly, user & product analytics are required to a minimal extent for making data informed decisions.

Die Nutzung von Hunting Zones ist eine sch?ne M?glichkeit die Marktver?nderungen mit der eigenen Strategie zu Matchen. Dadurch lassen sich Technologietrends, eigene Assets, Zielkunden und -m?rkte in Wachstumsrichtungen ableiten. Je nach Unternehmensphase wird der Markt in Zyklen immer wieder neu identifiziert und interpretiert.

Vom oberen Management sollte eine Lizenz der Erkundung von Ideen kommuniziert werden. Auch das Verst?ndnis dahinter ist wichtig. Viele kleine Fehler erm?glichen schnelles Lernen. Wenige gro?e Fehler sch?digen dem Unternehmen. Es bietet sich der Aufbau eines Playbooks an, was den organisatorischen Einheiten die Sicherheit gibt, dass und wie die Innovationsentwicklung gewünscht ist. Bei der Kommunikation sind abwechslungsreiche Formate top. Interner Podcast, Demo Day, Hackathon, ...

Desde mi experiencia en innovar en ideas, en una oportunidad condujo a que sea cajoneada. Que sucedió, no dejé espacio para la opinión. La idea era tan buena que el hecho que no permitiera hacer agregados molestaba al entorno superior inmediato. Lo importante es para que un proyecto no sea rechazado por envidiosos, es dejarles un margen de participación. A veces con darles un peque?o detalle de lo que ya sabes que hacer, y crear un ambiente amigable de orientación hacia lo que harías, terminas haciendo o diciendo lo mismo, pero ya desde la boca del otro. Ya es un gran paso, pero debes afirmarte en que se sepa, que el proyecto es tuyo.

En todo lugar encontrás emprendedores, innovadores, gente altruista como uno, en lo cual podes debatir y participar de cualquier tema, que jamás habrá envidia ni competencia. Encontrarlos es difícil, pero no imposible. Tambien depende de quienes son los superiores inmediatos. Si encontrás gente amena sabrás que contas con ellos. Si te toca gente que intenta que vos no avances sobre tus proyectos, centralízate en canalizarlos via otras áreas de la empresa. Siempre que haya beneficio para la empresa, encontrarás gente que apoye tu proyecto. Capacitate, busca asesoramiento, conforma grupos adecuados para minimizar tiempos.

Also evaluate your go-to-market strategy carefully. Are you reaching the right buyers and decision makers? Are they getting the right message about your value proposition? Are you managing leads effectively? Are you closing opportunities effectively? One of the most underrated steps in getting a new innovation into the market is learning how to sell it. If it’s innovative, you can’t copy previous “recipe’s”. Try new things and play with different approaches.

In my experience, too many of us are in love with our idea - so we think everyone else will love it too. Get input from others. Would you buy this product? Why would you? If not, why not? Understand the difference between features and benefits. A feature is only a benefit if it is something you will use and get value from. I always use this example: A car comes standard with a top-of-the-range car seat. The salesman tells me it is a benefit - it's not, I don't have any children.