Your influencer partner misses content deadlines. How do you salvage the PR campaign?

2 Open Dialogue

Communication is key in any partnership, and that holds true when dealing with missed deadlines. Reach out to your influencer partner to understand the reasons behind the delay. It's essential to maintain a supportive and open dialogue , as there could be valid circumstances that caused the setback. This conversation can also be an opportunity to reiterate the importance of the campaign's timelines while showing empathy. By fostering a positive relationship, you can work together to find a solution that minimizes the impact on the campaign.

3 Adjust Timelines

Once you understand the situation, it's time to adjust your timelines accordingly. This might involve rescheduling posts or even rethinking your campaign strategy to accommodate the new content delivery dates. Be flexible but also firm about the importance of adhering to the new schedule. It's important to update your campaign calendar and inform any team members or stakeholders of the changes. This ensures that everyone is aligned and can work efficiently towards the revised goals.

4 Content Contingency

Having a contingency plan for content is crucial in mitigating risks associated with missed deadlines. Explore alternative content options that can be used to fill in gaps or maintain engagement with your audience. This could include repurposing existing content, creating new in-house content, or even reaching out to other influencers for quick collaborations. The goal is to ensure that your audience remains engaged and that the momentum of your PR campaign continues despite any unforeseen delays.

5 Legal Considerations

In situations where deadlines are repeatedly missed, it's important to review any legal agreements in place with your influencer partner. Contracts often include clauses related to deliverables and timelines, which can provide guidance on how to proceed. While legal action should be a last resort, understanding your rights and obligations can help in negotiating solutions and protecting your brand's interests. Always aim for an amicable resolution, but be prepared to enforce contract terms if necessary.

6 Future Planning

Finally, use this experience as a learning opportunity for future planning . Consider implementing stricter deadline policies or building in extra buffer time for content creation in future influencer partnerships. It's also beneficial to have clear communication channels and regular check-ins to monitor progress. By refining your approach, you can improve the resilience of your PR campaigns and establish more reliable partnerships with influencers.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?