Your influencer endorses a rival product. How do you regain their loyalty and trust?

To regain your influencer's loyalty and trust after endorsing a rival product, it's crucial to address the situation directly and transparently. Approach them with honesty, acknowledging the endorsement and expressing your concern. Highlight the value they bring to your brand and reaffirm your shared goals. Offer to collaborate on a campaign that aligns with their audience's interests and your brand's values, demonstrating your commitment to their influence and relationship.

Before reacting, assess the endorsement's impact on your brand. - Analyze if the endorsement is a one-time event or part of a broader campaign. - Determine if the rival product directly competes with yours. - Evaluate how the endorsement affects your target audience's perception. - Consider the influencer's overall influence on your brand. Understanding these nuances will guide your response and help you make informed decisions moving forward.

Empieza con una autocrítica, si es que realmente compartiste de manera óptima la información sobre tu marca y producto o servicio. Porque el no haberla hecho bien puede haber generado confusiones y futuro malos entendidos. Si este punto está superado, conversa con el influencer y entiende su punto de vista, reconoce la honestidad en todo el díalogo y analiza sus antecedentes con otras marcas. A veces el camino es recuperar su confianza y a veces es mejor terminar una relación que mantener un mal acuerdo. En servicios, la relación no se extingue al primer mal entendido, normalmente hay "segundas oportunidades", pero si llegas a reconocer una legítima falta grave, es mejor dar un paso al costado, quedando siempre en los mejores términos.

New situation, new agreement! Discuss & revise influencer contracts after conflicts arise. Fair terms for both sides & clear expectations pave the way for a lasting partnership! #influencermarketing

Re-evaluating partnership terms can be a game-changer in influencer marketing. - Clarify Exclusivity: Ensure your contract specifies exclusivity to avoid future conflicts. For example, a clause preventing endorsements of direct competitors. - Value Alignment: Align the contract with the influencer's value and your brand's goals. This fosters mutual respect and understanding. - Flexible Terms: Consider flexible terms that allow room for growth and adaptation. This can help maintain a long-term, positive relationship. A well-negotiated contract sets the stage for a successful partnership.

Focus on offering benefits that are mutually beneficial and align with the influencer's goals and values. For example, offer them a revenue-sharing model that rewards them for promoting your product. You could also offer exclusive access to premium content, early access to new products, or invitations to exclusive events. Additionally, consider offering incentives that benefit their audience, such as charity donations or sweepstakes opportunities.

Firstly, acknowledge the influencer's decision to partner with a competitor and express gratitude for their past collaborations. Then, have an open and honest conversation with the influencer about what went wrong and how you plan to improve your offering to better meet their needs. Offer incentives that align with their values and interests, such as exclusive access to new products or services, early access to new launches, or opportunities to participate in product development.

Use this as a learning opportunity. How important and detrimental is it to you (and your product/industry)if the influencer promotes alternative products? For nutrition this would be heavily compromise credibility but for something like a fashion haul, maybe less so. If it is going to be a key part of your strategy and important to ensure the influencer is only promoting your brand, you need to have those conversations and it needs to be cemented in documentation. Ensure that future collabs are paid and contractual with clear clauses regarding competitor products and outlines of exactly what is and isn't classed as a competing brand or product so that there is no room for confusion or doubt.