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Last updated on 2024年7月26日

Your game release is delayed. How can you keep your clients satisfied with the new timeline?

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Delays in game releases can be a tough pill to swallow, not just for developers but also for eagerly awaiting fans. However, with the right approach, you can turn this setback into an opportunity to further engage with your audience and keep them excited about your game. Transparency about the reasons for the delay, coupled with effective communication, can go a long way in maintaining trust. It's crucial to understand that your clients are invested in the game's success just as much as you are, and keeping them in the loop can help mitigate disappointment and maintain their enthusiasm for the upcoming release.

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Rishi M.

Technical Artist

1 Open Dialogue

Maintaining an open dialogue is crucial when you're facing a delay in your game's release. It's important to communicate the reasons behind the postponement clearly and honestly. By providing a detailed explanation, whether it's due to polishing the game or unforeseen technical challenges, you show respect for your clients' understanding and patience. This transparency builds trust and can even increase their anticipation for the launch, as they recognize that the delay is meant to enhance their gaming experience.

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Danish Akmal

3D Modeler,Game Designer,Product Designer,Graphic Designer, Fiverr , Upwork
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Here’s how to manage the situation effectively: 1. Communicate Early and Honestly Immediate Notification: Inform the clients as soon as you know about the delay. Early communication helps manage expectations. 2. Provide a New Timeline Revised Schedule: Present a revised timeline that includes realistic new milestones and a final release date. 3. Showcase Progress Progress Updates: Regularly update clients on the progress being made. Share details about completed tasks and what remains to be done. 4. Highlight the Benefits Quality Assurance: Emphasize that the delay is to ensure a higher quality product, which will ultimately lead to a better user experience and fewer post-launch issues.

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Rishi M.

Technical Artist
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Keeping communication open is crucial during a delay. Explain the reasons clearly and honestly, whether it’s polishing the game or facing technical challenges. This transparency builds trust and can even increase anticipation as clients recognize the delay aims to improve their experience.

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2 Regular Updates

Consistency is key when it comes to keeping your clients informed and satisfied with a new timeline. Providing regular updates on the development progress, including any challenges and milestones, can help maintain their interest. Even small peeks behind the scenes, like concept art or snippets of gameplay, can reassure them that progress is being made. Your clients will appreciate being kept in the loop, and this can also serve as a reminder of why they were excited about your game in the first place.

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Rishi M.

Technical Artist
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Regular updates on development progress and milestones maintain client interest. Sharing concept art or gameplay videos to show them that progress is being made. Keeping the client in the loop makes them feel like a part of project and keeps them excited.

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3 Exclusive Content

Offering exclusive content can be a great way to compensate for a delayed game release. This could be in the form of beta access, special in-game items, or a sneak peek at upcoming features. Exclusive content not only makes your clients feel valued but also gives them something tangible to enjoy while they wait. It's an effective strategy to keep your audience engaged and show your appreciation for their continued support.

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4 Engage Community

Engaging with your community is more important than ever when announcing a delay. Organize Q&A sessions, live streams, or community events where you can discuss the game's development and gather feedback. This interaction makes your clients feel like they are part of the process and can even generate valuable insights that could improve the final product. A strong community bond can turn potential frustration into excitement and loyalty.

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5 Compensation Offers

Consider offering compensation to ease the disappointment of a delayed release. This could range from discounts on the final game to free downloadable content (DLC) for early supporters. Such gestures show that you value your clients' time and investment in your game. While it's not always possible to offer compensation, when it is feasible, it can significantly boost client satisfaction and mitigate any negative feelings associated with the delay.

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6 Future Assurance

Finally, providing assurance about the future can help maintain confidence in your game's release. Reaffirm your commitment to quality and the delivery of an exceptional gaming experience. By setting realistic expectations and perhaps revealing a more concrete timeline, you give your clients something to look forward to. This assurance is essential to keep their enthusiasm alive and ensure they remain eager to play your game when it finally launches.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Your game release is delayed. How can you keep your clients satisfied with the new timeline?

1

2

3

4

5

6

7

1 Open Dialogue

2 Regular Updates

3 Exclusive Content

4 Engage Community

5 Compensation Offers

6 Future Assurance

7 Here’s what else to consider

Game Design

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Your game release is delayed. How can you keep your clients satisfied with the new timeline?

1

2

3

4

5

6

7

1 Open Dialogue

2 Regular Updates

3 Exclusive Content

4 Engage Community

5 Compensation Offers

6 Future Assurance

7 Here’s what else to consider

Game Design

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感谢您的反馈

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