Your employees are disengaged. What can you do to improve your brand development?

To improve brand development with disengaged employees, focus on building a positive company culture that values employee feedback, recognition, and growth opportunities. Encourage open communication channels, provide regular training and development programs, and create incentives for employees to actively participate in brand-building activities. Additionally, align your brand values with employee values to foster a sense of ownership and commitment among your team members. By investing in your employees' engagement and development, you can enhance overall brand perception and drive business success.

I believe that integrating our team into brand evolution fosters ownership and passion. I always support regular "brand immersion sessions" that educate and inspire employees about our brand's essence and trajectory. Involve them in storytelling workshops where they can contribute ideas and see firsthand how their roles impact our brand narrative. This not only deepens their connection but also turns them into brand ambassadors outside the workplace. Also, we must encourage a culture where feedback is welcomed and acted upon, making our brand's evolution a collective journey.

When employees are disengaged, it's not just productivity that suffers - your brand and the development thereof also take a hit. To turn things around, start by aligning your brand and your company culture. Ensure that your values, mission, and behaviours reflect the essence of your brand. Empower your employees by giving them opportunities to contribute to the brand narrative and embody its values in their roles. But it's not just about tasks; emotional engagement is key. Show genuine appreciation, foster open communication, and create a supportive environment that encourages emotional connection with your brand. Remember, engaged employees are your brand's best ambassadors!

Na minha rotina vejo isso com bastante frequência... as pessoas precisam se sentir bem onde est?o! Lógico que existe todo o alinhamento financeiro e contratual, mas se você está nessa posi??o de gest?o converse abertamente sobre os sonhos e ambi??es das pessoas! Entenda se a sua empresa vai proporcionar o que elas precisam para crescer! Isso vai fazer com que o trabalho final fa?a sentido para todo mundo!

When employees are disengaged, it impacts not only productivity but also your brand’s development. To reverse this, align your brand with your company culture. Ensure values, mission, and behaviors reflect your brand essence. Empower employees to contribute to the brand narrative and embody its values. Emotional engagement is crucial. Show genuine appreciation, foster open communication, and create a supportive environment for emotional connection with your brand. Engaged employees are your brand’s strongest advocates!

First and foremost, employers should be aware of and appreciate the fact that every employee is a form of ambassador. Whether it's a more active employee who represents the company externally (for example on LinkedIn or participates in events as a speaker, and so on) or someone who recommends a job opportunity in your company to their friends. Ambassadorship should be a natural thing, not something artificially created. There are no uniform rules (or there shouldn't be) on how to be an ambassador. Let people find their own way and support them in what they need to improve themselves – whether it's through training, materials, or other forms of assistance in how they can improve.

Every interaction they have with customers, suppliers, and partners shapes your brand’s image. That’s why it’s crucial to arm them with the authority and resources to embody your brand’s values and meet customer needs head-on. Empower them with autonomy, accountability, and the tools to succeed.

When I took over branding for a small local government, I quickly realized that the brand standards were in need of an overhaul and requested a representative from each of the departments to be part of a branding committee. We met one to two times a month online or by email to help review the current brand standards, make suggestions for edits, and provide feedback on implemented changes. Your employees are your greatest advocates. They’re the ones who are constantly bombarded with your brand, not necessarily your customers. By engaging employees in the brand development, we were able to create a pride in our brand that wasn’t there before. Now, we onboard new employees with the tools they need to be brand advocates themselves.

Los empleados son los embajadores de la marca más importantes. Necesitamos empoderarlos y darles la confianza para poder crear, dise?ar, premiar y reconocer su trabajo para que ellos sigan desempe?ando su trabajo y amando a la marca. Como dice Richard Branson, si cuidas a tus empleados ellos cuidaran de tus clientes.

Start by actively listening to their concerns and ideas, then implementing changes based on their feedback. Encourage autonomy and decision-making within their roles, empowering them to take ownership of projects and initiatives. Provide opportunities for professional development and training to enhance their skills and confidence. Recognize and celebrate their achievements openly, reinforcing a sense of belonging and value within the organization. By prioritizing employee engagement and empowerment, you not only enhance your brand's reputation but also cultivate a motivated and committed workforce dedicated to achieving shared goals.

Start by listening to your employees' concerns and ideas, valuing their input. Encourage open communication channels and create a supportive work environment where they feel heard and appreciated. Recognize and celebrate their achievements to boost morale and motivation. Additionally, align company values with employee passions and aspirations, enabling them to connect personally with the brand's mission. Invest in their professional growth through training and development opportunities, empowering them to contribute meaningfully. By nurturing emotional engagement, you cultivate a workforce that champions your brand authentically, driving its success.

O trabalho tem que ter propósito e n?o tarefas! Chega de fazer o que você n?o gosta! Mudar o rumo das coisas faz parte, e as empresas precisam entender que também fazem parte disso! N?o é o colaborador apenas, é o contexto geral da organiza??o!