To bridge the gap between business economics and marketing priorities, companies need to get both teams on the same page. That starts with clear, no-nonsense communication—regular strategy sessions where marketing sees exactly how their work fuels revenue, profit, and growth. Frequent check-ins and open data-sharing keep everyone aligned and accountable. But here’s the key: creativity and performance can’t be at odds. Marketing must stay bold and innovative, but every campaign should still deliver measurable impact.

Bridging the gap between economic goals and marketing priorities requires alignment on strategy and communication. Start by clearly defining shared objectives, ensuring both teams understand how marketing efforts contribute to financial targets. Foster collaboration through regular cross-functional meetings, data-driven insights, and performance metrics that tie marketing success to revenue growth. Encourage flexibility in approaches, allowing creativity while maintaining a focus on ROI. Implement a unified dashboard to track KPIs, ensuring transparency. When both teams work toward a common vision, marketing becomes a powerful driver of economic success.

This is an opportunity that will require both teams to have a shared understanding of how marketing contributes to overall business success. This can be achieved by finding the synergies derived from marketing activities that directly impact the economic goals (for eg. increased sales, customer acquisition, cost reduction, higher customer retention). Create a sense of ownership by involving the marketing team in the process of setting economic goals. Additionally, a few other areas that can help to bridge the gap are: - Enhanced Communication and Collaboration - Shared Data and Reporting - Cross- Functional Projects - Shared KPIs - Continuous Learning.

Para alinhar objetivos econ?micos e prioridades de marketing, adoto uma abordagem estratégica e colaborativa. Primeiro, promovo diálogo aberto em reuni?es regulares, garantindo que todos compreendam as metas gerais. Depois, alinhos incentivos ao estabelecer KPIs compartilhados, conectando resultados financeiros e impacto de marketing. Por fim, utilizo decis?es baseadas em dados, demonstrando, com análises claras, como as a??es de marketing fortalecem os objetivos econ?micos. Essa sinergia transforma vis?es divergentes em um plano unificado e eficiente.

I will work on identifying the root cause. - Are their priorities misaligned due to a lack of understanding of the economic goals? - Are they focused on short-term metrics that don't contribute to long-term economic health? - Is there a disconnect between the data they're using and the economic data being used for overall company goals? I will try to answer all these questions before proceeding further.