Your corporate communications team needs a project management tool. What’s the best one to use?

The best project management tool is something you cannot buy for any amount of money. It's called "morale ". A project team that has high morale can achieve almost anything it sets Its mind to. Without it, no expensive software is going to achieve much.

Profissionais da Comunica??o, em sua maioria - e, eu me incluo nessa afirma??o - n?o s?o adeptos às ferramentas muito elaboradas para controles. Isso se dá por conta do próprio DNA desse tipo de profissional, mas isso é assunto para outro artigo. De fato, tal gest?o se faz plenamente necessária - e, nesse caso, podemos citar ferramentas como Trello e até Notion - que permitem o acompanhamento colaborativo da equipe nesse processo. Diria que, mais importante do que a ferramenta - que, sem dúvida, tem o seu valor - é que o time que fará uso tenha pleno conhecimento da sua usabilidade e compartilhamento. Do contrário, pode-se adotar a ferramenta mais eficiente e robusta do mercado, mas o seu objetivo poderá ficar totalmente comprometido.

A top #corporatecommunications team starts by defining the scope of a situation. ?? A situational analysis prompts clarity, insight and a bespoke roadmap and framework to understanding both internal and external opportunities and challenges.

A escolha da melhor ferramenta de projetos depende das necessidades específicas da sua equipe. Alguns populares incluem Trello, Asana e Jira. O Trello é intuitivo para tarefas simples, Asana oferece flexibilidade, enquanto o Jira é robusto para projetos complexos.

There are very useful tools like Asana, Trello or Slack. In any case, the most important thing before deciding which tool to use is to be clear about the objectives and the necessary means and resources. It is essential to define the scope of the project well and, from there, use tools such as Asana or Trello

Depending on your project's nature, size, and complexity, varying project management methodologies may be suitable. Waterfall, a linear and sequential approach, works well for projects with well-defined and stable requirements due to its predefined phases and deliverables. Agile, known for its iterative and adaptable nature, is better for projects with uncertain or evolving requirements, as it responds well to change and feedback. The hybrid approach blends Waterfall's structure with Agile's flexibility, making it ideal for projects that have both fixed and variable elements.

From my PM experience have extensively used Jira & MS Project , & Trello for managing Agile, Waterfall projects : 1. Jira: It proved instrumental in facilitating effective iterative development, collaboration, and adaptability for Agile methodologies, particularly Agile Scrum with 2/3-week sprints. -Enables seamless management with Scrum boards and sprint planning. -Provides a collaborative platform for cross-functional teams to work on user stories and tasks. 2. Microsoft Project: For Waterfall , Microsoft Project has been my go-to tool. Its robust features allow for a structured, comprehensive project planning and execution via Gantt charts, task dependencies, and critical path analysis for precise project scheduling.

Na minha vis?o, a abordagem "cascata" é a melhor op??o para o gerenciamento de grandes eventos. S?o, em sua grande maioria, projetos previsíveis, com requisitos estáveis e poucas mudan?as. Ferramentas que prop?em um formato intuitivo, colaborativo, com fácil divis?o e atribui??o de tarefas, além da defini??o de prazos e marcos de entregáveis, s?o a melhor op??o para garantir o sucesso desse tipo de projeto.

é verdade! Cada metodologia de gerenciamento de projetos tem suas próprias vantagens e é importante escolher aquela que melhor se adapta às necessidades específicas do seu projeto. O Waterfall é ótimo para projetos com requisitos bem definidos, o Agile funciona bem em projetos com requisitos em constante mudan?a, e o modelo híbrido pode ser a escolha certa para projetos que exigem um equilíbrio entre estrutura e flexibilidade. Conhecer as características de cada abordagem ajuda a tomar a decis?o correta para o sucesso do seu projeto.

Over the years, I've found that an agile strategy works well for many communications and marketing projects. The nature of such projects necessitated iterative planning, team interactions, client involvement, change management, continuous improvement, the expectation of regular deliverables, and data-driven decision making. But I'd want to try the hybrid way, which combines waterfall and agile methodologies.

There are lots of great tools out there (Asana and Smartsheet are my personal favourites), but ultimately, the tool(s) need to be easy to use and share by internal teams and collaborators. Also worth remembering that levels of digital literacy vary across businesses and sectors. Tools need to match the level of digital literacy within your organisation - unless you have solid plans for upskilling the relevant people for more sophisticated tools.

Task Breakdown: The tool should enable breaking down the project into manageable tasks or user stories & Monitor Progress seamlessly. Key PM features elements a PM Tool MUST have: -Ensure that Tasks should be easily assignable, and progress should be trackable. -WBS - Ability to break down the project into manageable tasks and subtasks. -Assignment of tasks to specific team members. -Features like Kanban boards, task boards, and progress tracking dashboards are essential Progress Monitoring: -Real-time updates, notifications, and reporting capabilities help in monitoring progress effectively. -Real-time tracking of task completion. -Visualization tools like burndown charts for Agile projects. -Notifications and alerts for task deadlines.

In my experience, JIRA, & Asana stand out as excellent choices as project management tools. With their intuitive interface, collaborative features, and customizable workflows, these tool enable seamless coordination and communication among team members. It offers a range of project tracking and task management capabilities, allowing the team to streamline work processes, set priorities, and meet deadlines effectively. Their integration with communication tools and ability to provide real-time updates make them robust solutions for enhancing productivity and ensuring transparent communication within the team.

In my perspective, the perfect application should enable everyone to brainstorm and visually contribute their thoughts, ensuring that everyone is on the same page. The ability to then transform the same thoughts into achievable task cards and store extra information in an appealing and engaging style. Ideally, a visual similar to a Kanban board would be used to track jobs and display ownership, as well as a brief update on current status without the need to click any buttons. The option to preserve the information gathered during the course of the project as a knowledge stack would be useful if the same project was to be repeated in a new environment.

Após definir todos os aspectos importantes do seu projeto, é fundamental escolher uma ferramenta de gerenciamento que atenda às suas necessidades específicas. As funcionalidades essenciais a serem consideradas incluem o gerenciamento de tarefas para dividir o projeto em etapas gerenciáveis, colabora??o em equipe para manter todos alinhados, agendamento para cumprir prazos, elabora??o de relatórios para medir o desempenho e integra??o para simplificar o fluxo de trabalho. Encontrar uma ferramenta que ofere?a esses recursos pode fazer toda a diferen?a na eficiência e eficácia do seu gerenciamento de projetos.

A proper project management is essential. It is not about communicating for the sake of communicating, but about having a well-defined plan appropriate for the objectives you want to achieve and, of course, a timing. Without an adequate communication plan aligned with the objectives being pursued, the project is doomed to failure.

Regardless of the industry, project management keeps everyone accountable. With a clear plan, deadline and deliverable, each perosn on the team understands exactly what and when they need to deliver. It eliminates a lot of corporate tendency to blame others or make excuses.

The ideal tool should offer robust features like task assignment, progress tracking, collaborative functionalities, and integration with existing communication platforms. It's important to prioritize ease of use to ensure team adoption and efficiency. The benefits of a project management tool include streamlined communication, clear delegation of responsibilities, enhanced visibility of project timelines, and the ability to track progress in real time, ultimately leading to increased productivity and successful project execution. #CorporateCommunications #ProjectManagement

In today's hybrid work environment, incorporating an efficient project management tool is critical. With various options offering free licenses, premium features for a fee, or even a streamlined spreadsheet, project management tools are readily accessible. This solution plays a key role in aligning team members during collaborative efforts. Additionally, adopting a project management tool offers a visual and practical approach to track activity progress, identify task owners, set clear deadlines, and, when needed, make adjustments. These functionalities not only foster a comprehensive view of ongoing initiatives but also streamline the identification of obstacles, enabling proactive interventions for project success.

El principal beneficio de una buena gestion de proyectos, es la entrega a tiempo con calidad, (Quality-On-Time-in-Full) claro cumpliendo tambien con el presupueso asignado.

In my opinion, a proper project management must meet these parameters: 1. Definition of short / mid / long term objectives 2. Necessary capacities and resources. Among other issues, you must decide if you are going to carry out the plan internally or if you need, for example, hiring a marketing agency, SEO agency... 3. Define the timing 4. Define the content plan 5. Evaluation and monitoring

Here's my perspective based on your examples: Enhanced transparency and accountability: These tools provide a central hub for all project information, making it easier for team members to stay informed and accountable for their tasks. Improved collaboration and communication: Features like task assignment, file sharing, and discussion boards promote better communication and collaboration within teams, even if members are geographically dispersed. Streamlined processes and reduced errors: By automating routine tasks and providing visibility into project progress, the tools can save time, prevent errors, and ensure adherence to deadlines.

No caso de um projeto para agência de comunica??o integrada, o gerenciamento de projeto permite que toda a equipe acompanhe o andamento do trabalho, saiba quem s?o os responsáveis por cada etapa e facilita no cumprimento de prazos. Independente da ferramenta escolhida o mais importante é poder acompanhar uma linha do tempo da produ??o tornando o trabalho, que é feito em partes, em um único e consistente sucesso. Uma ferramenta muito boa, fácil de usar e gratuita é o Trello.

Excelentes exemplos! O uso de uma ferramenta de gerenciamento de projetos pode realmente otimizar o processo de execu??o de diversos projetos de comunica??o corporativa. Desde a cria??o de boletins informativos, desenvolvimento de websites, produ??o de vídeos até a gest?o de mídias sociais, a ferramenta pode ser uma aliada poderosa em todas essas empreitadas. Ela permite o acompanhamento preciso das etapas do projeto, a atribui??o clara de responsabilidades, o controle de prazos e a análise dos resultados, contribuindo para a eficiência e qualidade das entregas em cada um desses casos. Esses exemplos ilustram como uma boa ferramenta pode agregar valor em diferentes tipos de projetos de comunica??o corporativa.

A project tool for communication can be interesting but it is first necessary to define the communication channels, the target and the codes. when this is defined the tool becomes more interesting.

Comunicar é uma arte e por mais que sejamos atentos e cautelosos, nem sempre conseguimos atingir de maneira uniforme o público desejado. Cada empresa, clientes, produtos tem sua própria forma de comunicar, entendo que o maior desafio é termos ferramentas de Gest?o, que permitam sabermos o qu?o foi compreendido por todos o que se comunicou, o qu?o n?o foi e porque, permitindo melhoria contínua na forma de comunicar e como. Toda empresa que comunica corretamente tem funcionários engajados e excelentes resultados.

In addition to Microsoft Teams, I also find Trello useful. It's based on the Kanban system, which allows a clear, visual representation of the workflow and project progress. This can help provide a sense of transparency and context around the work of the entire comms team. The boards, lists, and cards are also very customizable. You can modify them to fit the specific needs and workflows of your projects. It's easy to delegate and track tasks within the team. Real-time notifications and updates also encourage active collaboration and communication within the whole team. Just give it a try!

My favourite PM tool is MS teams which has distinct support on all 3 factors such as a)) Collaboration Features: ?Integrated chat, video conferencing, and file sharing. ?Channels for discussion forums and threaded conversations. ?Real-time collaboration on documents through integration with Office 365 b) Reporting and Dashboards: ?Integration with Power BI for customisation project reports. ?Channel and team dashboards for quick insights. c) Integration with Communication Tools: ?Seamless integration with Outlook for email communication. ?Direct integration with chat and collaboration features.

Selecting the optimal project management tool for your corporate communications team requires a nuanced approach, as 'one size fits all' doesn't apply in this dynamic realm. Imagine a global FMCG company with diverse communication needs across regions and product lines. They require a versatile tool like Teamwork Projects or Zoho Projects. These platforms manage internal and external collaborations, handle multilingual content creation, offer file-sharing with global access, and provide customizable dashboards for tracking performance across campaigns and markets. This adaptability accommodates their complex communication landscape and ensures centralized control with localized execution.

Make sure you involve the team that will using the platform in the early stages - to understand what they need. Involve them in the testing phases too so they can feedback on its ease of use and performance.