Your content strategy is falling behind. How will you realign it with your governance plan?

If my content strategy is falling behind, the first step is to pinpoint where things are going off track. Is it a lack of resources, unclear priorities, or misalignment with my governance plan? Once I identify the root cause, reassess my goals and make adjustments. Revisit my governance plan to ensure that my content strategy is aligned with the overall business objectives. It might mean refocusing on high-priority content, tightening workflows, or getting the right stakeholders more involved. Communication is key. I will make sure everyone understands the updated plan and their role in getting the strategy back on track.

I would also check my RACI chart to see who's accountable for the strategy. We need to talk. If it's me--I need to talk to who's got the R.

You can begin by evaluating your current content strategy to understand where it stands. This involves analyzing your existing content inventory, assessing the performance of different types of content, and identifying gaps or areas of improvement. Gather data on audience engagement, conversion rates, and other relevant metrics. This assessment will provide a clear picture of what’s working and what isn’t, serving as the foundation for your realignment efforts.

Refocus an underperforming content strategy by refocusing on your governance plan: reassess the objectives and KPIs, prioritize content against the objectives, make the content creation process much leaner, with regular review and feedback cycles. Regularly track progress to ensure one stays on course.

Once you understand your current status, establish clear, measurable objectives for your content strategy. These objectives should align with your overall business goals and governance plan. Consider what you want to achieve, such as increasing brand awareness, improving customer engagement, or driving sales. Make sure your objectives are specific, achievable, and time-bound to guide your strategy moving forward effectively.

Next, review and update your content policies to ensure they support your new objectives and align with your governance plan. This may involve revising guidelines for content creation, approval processes, and distribution channels. Ensure that all team members understand and adhere to these policies to maintain consistency and quality across all content. Clearly defined policies help in maintaining brand voice and ensuring compliance with industry standards.

Engage your team by communicating the updated strategy and policies. Encourage collaboration and input from different team members to foster a sense of ownership and accountability. Provide training and resources to help them understand the changes and how to implement them effectively. Regular meetings and open communication channels can help keep everyone aligned and motivated towards achieving the new objectives.

When a content strategy starts falling behind, engaging the team is crucial for realignment with the governance plan. Begin by holding a collaborative meeting to review the current situation and identify bottlenecks. Encourage open dialogue, allowing team members to share insights and challenges. Revisit the governance plan together, emphasizing its importance and aligning it with the team’s roles. Assign clear responsibilities and set realistic, actionable goals to get back on track. By fostering a sense of ownership and reinforcing the strategy’s relevance, you empower the team to regain momentum and ensure consistent, high-quality content delivery.

Implement a system for tracking and measuring the progress of your content strategy. Use analytics tools to monitor key performance indicators (KPIs) and assess whether you’re meeting your objectives. Regularly review this data to identify trends and areas where adjustments may be needed. This continuous monitoring allows you to stay informed about the effectiveness of your strategy and make data-driven decisions.

Finally, embrace a mindset of continuous improvement by regularly iterating on your content strategy. Based on the insights gathered from monitoring, make necessary adjustments to optimize performance. Stay flexible and open to experimentation, trying new content formats or channels as needed. This iterative process ensures that your strategy remains relevant and aligned with both your governance plan and evolving business goals.