Your content is a hit on one platform but a flop on another. How can you bridge the performance gap?

Bridging the performance gap between platforms can be challenging, but here are some strategies that might help: ???????????????????? ?????? ????????????????: Each platform has a unique audience with different preferences. Analyze the demographics and behaviour of your audience on each platform to tailor your content accordingly. ?????????????? ????????????: Different platforms favour different content formats. For example, Instagram thrives on visuals, while LinkedIn prefers professional and informative posts. Adapt your content to fit the platform’s strengths. ??????????-??????????????????: Promote your content across different platforms. For instance, share a snippet of your YouTube video on Instagram with a link to the full video.

"Be water, my friend" : votre contenu doit s'adapter à chaque plateforme... mais c'est compliqué ! Vous êtes peut-être plus à l'aise à l'écrit ? Le blog et la newsletter sont superbes pour vous. Vous êtes plus visuel ? Instagram, Tiktok, Youtube seront vos terrains de jeu. Votre contenu, vos le?ons sont les mêmes, mais vous devez impérativement apprendre les règles, les codes de conduite des plateformes. Par exemple, jusqu'à récemment, Linkedin était une plateforme texte, et texte et image. Désormais, les contenus vidéos deviennent valorisés. Mon conseil : suivez des experts "plateformes", comme Aurélie Moulin sur Instagram par exemple. L'objectif : appréhender les nouveautés, et ne pas être largué.

The question is somewhat of what we call in Yiddish a ?????????? ?????????????? (emphasis on "klutz"). You stumble over yourself because you're asking the ?????????? question. If a certain kind of post doesn't perform well on one platform (and you should gather your conclusion from trying it multiple times to be sure), then you probably won't close the gap there. You need your post to work for your target audience. If you are doing this for business, LinkedIn will obviously reach a different crowd than TikTok, or even Facebook for that matter (assuming the latter has any reach). Know where your ICP is and communicate with them where they are.

Understand Platform Dynamics- Each platform has its unique audience, culture & content consumption habits. Analyze why content thrives on one platform—is it the format, tone, or engagement style? Example: Content that works on LinkedIn (professional tone) might need a more casual or visual approach for Instagram. Tailor the content to fit the platform’s strengths by changing the format (e.g., turning a blog post into an infographic for Instagram) or adjusting the messaging to better resonate with the platform’s audience. Repurpose content creatively while maintaining its core message. Use A/B testing —vary headlines, visuals & posting times can provide valuable insights. Monitor metrics & optimize based on real-time feedback.

Audience insights are a great way to tell what's working or what's not working. Once you have tried cross-posting, analyze the metrics to see who is engaging and why. Decide your content accordingly. For Instagram, since a younger audience is present at large, quick visuals would do much better or relatable content. For LinkedIn a content more suited to rephrased to assist the pain points, fears and desires of your audience would be more suited.

Dive deep into audience analytics on each platform ???♀?. Look at who’s engaging with your content and why. Examine demographics, peak activity times, and even user interests. For example, if your Instagram audience ??? loves vibrant visuals and quick tips, but your LinkedIn audience prefers in-depth articles ??, you can tailor your content to meet these preferences. Knowing your audience's preferences on each platform helps you refine your approach and create content that resonates across the board.

Um dos motivos pelos quais o conteúdo pode ter sucesso em uma plataforma e fracassar em outra está relacionado ao comportamento do público em cada canal. Analisar dados demográficos e comportamentais do público em diferentes plataformas é fundamental para entender essas diferen?as. Por exemplo, a faixa etária, interesses e hábitos de consumo de mídia podem variar amplamente entre uma plataforma e outra, exigindo ajustes específicos para que o conteúdo ressoe com o público-alvo. Ao identificar essas diferen?as, você pode criar estratégias de segmenta??o e personaliza??o de conteúdo que atendam às expectativas e preferências de cada grupo.

Different social media platforms attract different crowds. Example: If your Instagram audience is mostly younger adults (18-24), you might create short, attention grabbing videos. If your LinkedIn audience is primarily professionals (35-55), you might share detailed, informative articles about industry trends and best practices.

There's no one-strategy-fits all solution. You need to understand the mind set of the audience on each platform and what they want to see. You wouldn't want to see a show selling video on LinkedIn and you'll hate an information driven video on Instagram. You need cater exactly to the audience you are targeting. You can bridge the gap by keeping a few things constant and adding variations in other content pillars.

Content is king, but repurposing it wisely takes the crown. ?? While platform agnostic content might seem convenient, it can limit your engagement. I find that tailoring your content to fit each platform's user preference helps you connect with them better. For example, a long-form LinkedIn post can be transformed into a concise Instagram reel with a descriptive caption, or a witty tweet on the topic could be linked to a more in-depth article, helping you hit engagement points on all or most platforms! By understanding platform preferences and adjusting your format accordingly, you can boost engagement and make the most of your team's content.

Once you know your platforms and understand your audience, it's time to adapt your content accordingly. The same piece of content might need to be presented differently depending on the platform. Ways to Adapt Content: - Adjust the format - Modify the length - Change the tone - Use platform features According to HubSpot, content that is adapted to each platform sees a 3.2x increase in engagement compared to content that is not adapted.

Adaptation is key to content success across multiple platforms. A video that’s a hit on YouTube ?? might need to be condensed into bite-sized clips for Instagram Stories ??. Alternatively, a long-form blog post that performs well on your website could be broken down into a series of engaging tweets ?? or a slide deck on LinkedIn ??. By repurposing and tweaking your content to fit the style and format of each platform, you increase the chances of connecting with your audience wherever they are.

To bridge the performance gap, adapt your content to fit each platform's style. For the platform where your content shines, keep using what works—whether it's visuals, tone, or format. For the platform where it's lagging, tweak your content to match its preferred style. This could mean changing the format (e.g., from videos to infographics), adjusting the tone (more casual vs. professional), or altering the length (shorter vs. more detailed). Test different approaches and monitor how each change impacts engagement. Regularly refine your strategy based on what resonates best with each platform's audience.

Data is everything in such situations. Don't just see on the surface. Dive deeper into your data to uncover platform-specific patterns. Apart from the audience also note if the platform has done any changes recently like an update which has a bug. Take actions accordingly

Pour combler l'écart de performance entre vos différentes plateformes, commencez par analyser en profondeur chaque canal afin d'identifier les spécificités de votre audience et les formats de contenu qui fonctionnent le mieux sur chacun. Ensuite, adaptez votre stratégie de contenu en fonction de ces insights, en créant du contenu sur-mesure pour chaque plateforme. Pour mesurer l'efficacité de vos actions, mettez en place un suivi régulier des indicateurs clés de performance et ajustez votre stratégie en conséquence. Enfin, n'hésitez pas à tester différentes approches pour trouver ce qui fonctionne le mieux pour votre public.

é o que digo sempre. O que n?o pode ser medido, n?o pode ser melhorado. Entender as métricas para cada canal digital, ajuda a melhorar a entrega dos conteúdos. Primeiro s?o aplicados conteúdos testes e depois entendendo os padr?es se replicam os conteúdos com bons resultados.

Encourage interaction with your content by leveraging platform-specific features. Polls, stories, and comments may drive engagement on one platform, while hashtags and shares may work better on another. Experiment with these tactics to bridge the gap in performance.

Yes, look closely at what's working on the successful platform. Can you apply those elements to the struggling one? So, dig deeper into the analytics for each platform and identify what's working and what's not, and make adjustments accordingly for better results.

Engajar seu público de maneira eficaz é essencial para melhorar o desempenho do conteúdo em plataformas menos favoráveis. Uma maneira de fazer isso é identificar as táticas de engajamento que funcionam bem nas plataformas onde você já é bem-sucedido e adaptá-las para outras plataformas. Isso pode incluir a incorpora??o de chamadas para a??o mais diretas, a cria??o de conteúdo interativo ou o uso de influenciadores para ampliar seu alcance. é importante lembrar que cada plataforma tem suas próprias normas sociais e padr?es de intera??o. O que pode ser considerado uma tática de engajamento eficaz em uma plataforma pode n?o funcionar t?o bem em outra, ent?o a personaliza??o é chave.

We have to know why one platform is getting hit and another isn't. Use polls, surveys, and open-ended questions to know audience preferences on each platform. Monitor conversations and analyze engagement metrics to identify platform-specific trends. Eg: In TikTok a reel might go viral, it takes time to catch up on other platforms Refine your content approach based on feedback and trends. Adapt your content to meet the unique needs and preferences of each platform's audience

Quando as plataformas abrem a possibilidade de interagir , publicando enquetes, pode ser uma ótima alternativa para entender o que o seu público gostaria de consumir. As trocas de mensagens, inbox também podem contribuir para entender o que falta a ser feito para que haja o engajamento.

I would use A/B testing, a technique used to compare two versions of content, web pages, or advertisements to see which one resonates better with your target audience. By modifying one component at a time—such as headlines, images, call-to-action buttons, or messaging—marketers can pinpoint what leads to higher engagement, conversions, or click-through rates. A/B testing is essential for ongoing enhancement, allowing businesses to refine their approaches and achieve maximum results based on actual performance.

Content alone isn’t always enough; engagement tactics matter too. On one platform, the right hashtags might do the trick, while on another, responding to comments quickly could be the key. I experiment with different engagement tactics to boost visibility and performance across the board.

Voilà la vraie raison pour laquelle chaque entreprise devrait avoir un community manager à temps plein. Créer du contenu prend du temps. L'adapter à chaque plateforme aussi. Analyser les retours aussi. Et faire de la veille, encore plus. Vous en serez convaincu le jour où vous ferez un carton sur une plateforme, et un flop total sur une autre. (Si si... ?a m'est déjà arrivé !)

As I was reviewing our August social analytics, I was surprised by how well a few of our newer post types performed. It was better than expected, and it really highlighted the value of trying something different. Content marketing is always evolving, and it’s easy to fall into a routine, but testing new formats and strategies can lead to great results. The key is staying flexible and learning from what works (and what doesn’t). Sometimes, those unexpected wins come from being open to change and adjusting based on what the data shows.

When your content is a hit on one platform but flops on another, it's time to dive into some continuous learning. Content marketing is always evolving, and each platform has its own quirks. Stay up-to-date with the latest trends and updates for each channel you're using. Regularly review your content's performance metrics to see what's working and what's not. Don't hesitate to experiment with new formats or strategies tailored to each platform's audience. What kills it on Instagram might not fly on LinkedIn, so adapt your approach accordingly. By staying flexible and open to change, you can bridge that performance gap and keep your content engaging across the board.

Though every platform has its own vibe, don't be afraid to try new things with your content marketing strategy. Test different formats, topics, and posting times to see what resonates best. Keep paying attention to the feedback and engagement on each platform. This is the answer to understanding what works and what doesn't.

Content can perform differently depending on the audience and platform, and it’s all about adapting the message to suit where people engage the most. From my experience, repurposing content with slight tweaks, like adjusting tone or format, can help bridge that gap. It’s always a continuous learning process in understanding what clicks on each platform.