Your competitor beats you to adopting a new trend in the B2B market. How will you catch up and stay ahead?
Discovering that a competitor has already adopted a new trend can be disconcerting, but it's not the end of the road for your B2B marketing strategy. The key is to analyze the situation calmly and strategically. You need to assess what the trend is, why it's effective, and how it integrates with your competitor's offerings. Then, you must evaluate your own business to see how you can align with or differentiate from this trend. Remember, being second to market isn't always a disadvantage; it allows you to learn from your competitor's implementation and refine your approach to potentially surpass them.
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Maheswari Velusamy ?????????????????????????? ???????????? ???????? ?????????????????????????? | Co-Founder - itboomi innovations | App…
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Ajaya SankarRevenue Growth Strategist | Corporate Governance | ESG Practitioner | Strategic Planning & Execution | Sales &…
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Yohanes SidiField Marketing Lead - ASEAN, Hong Kong & Pakistan at Salesforce