Circular design can significantly reduce environmental impact, aligning with corporate social responsibility (CSR) objectives. For a client in the fashion industry, I calculated the reduction in carbon emissions from using recycled fibres instead of virgin materials. The client was interested in promoting their environmental commitment, so this metric aligned well with their branding goals. Quantifying the reduction in environmental impact helps clients see circular design as a way to fulfill CSR goals while also resonating with eco-conscious consumers.

To persuade hesitant clients about the benefits of circular design, frame it as a strategic opportunity rather than just a sustainability initiative. Highlight real-world case studies of companies that have successfully transitioned to circular models, showcasing not only environmental impact but also financial gains, such as reduced material costs and new revenue streams from recycled products. Emphasize how circular design can enhance brand loyalty by appealing to a growing consumer demand for sustainable practices. By demonstrating that circular design can lead to innovation and competitive advantage, you can shift their perspective from viewing it as an additional cost to seeing it as a vital part of future-proofing their business.

What is “circular design” and WHO made it up? It wasn’t an Industrial Designer, because we spend 4-6 years in University developing an Industrial Design Methodology; then hone that methodology into successful products and systems. Your Design Methodology will be reflected in your output of successful projects, that should be enough for any client that values success outside of the accounting department.