Safeguarding personal & corporate reputation is one of the critical aspects of the crisis communication strategy. So to maintain it when a client’s demands clash with the corporate crisis communication strategy, we need to have a transparency, clear communication, professional integrity and ethical decision-making to manage the situation. In addition, educating the client on potential risks, proposing solutions that align with both interests, and setting clear boundaries helps to safeguard the reputation also to reflect the management credibility in handling crises effectively.

3 Ways to Protect Brand Image 1) Identify threats-Create a plan to mitigate potential threats, understand where they might come from. Social media can be harnessed to connect with your customers and spread the word. 2) Monitoring brand Image-It's impossible to monitor every possible channel around the clock personally. Many tools are available that can actually do that. This makes a huge difference in brand protection because the earlier to respond to negative activity, the better. 3) Address negative feedback-The right strategy is to address this issue head-on with honesty & transparency. Ignoring the problem won't make it go away. A negative media experience doesn't have to be the end of the road, though. Use negative feedback to improve.

1) Have an open conversation to align their expectations and your goals. Understanding the root cause is essential to solve the clash. Data and best practices are helpful to explain why the strategy is structured in a certain way ?? 2) Strategy can be adjusted wherever possible without compromising the core values and put forward the non negotiable aspects 3) Be consistent and ahead of time if in case any changes are to be made which shows your responsibility ?? 4) Document each and every decision made and rationale for adjustments. It helps to protect you from any risks later ?? 5) Provide alternative solutions that meet the client's needs without undermining your strategy