Your client wants video content but has budget constraints. How do you craft a winning strategy?

Uma alternativa de mercado é focar em marketing de influência. O próprio talento desenvolve o produto e te entrega o vídeo pronto. Pontos importantes. Escolha bem o talento, foque mais na qualidade do conteúdo e menos na audiência. Audiência é consequência de conteúdo relevante. Na creator economy, o próprio talento assume o papel de cocria??o do produto. Ele constrói roteiro, capta, edita e finaliza.

Já enfrentei este desafio. Primeiro identifiquei a dor do cliente. Depois reuni o time e dei todas as informa??es. Abri o or?amento e dei o desafio. O resultado surpreendeu o cliente e deixou o time motivado e feliz pela conquista!

On fait de l'animation remarquable avec... de la pate à modeler, un angle décalé, un peu d'humour et du rythme... De quoi surprendre le client et la cible.

Every piece of content we create needs both form and substance. The form is the format in which we present that content—be it a reel, an infographic, an article, or something else entirely. The form aligns with the purpose of the content, and the simplest way to pinpoint what we want to achieve with a piece is to ask ourselves: What is the key message I want to convey through this content? Interestingly, once you have that clarity, the rest becomes much easier. You'll realize that while the format is important, it can always be adjusted as long as you have a clear objective in mind.

Don't ask for big budgets for video content production, instead use open-source AI tools. Here's what I do instead: 1. Leverage AI Tools: Use AI video generators like HeyGen or Synthesia for cost-effective video creation. 2. Canva Templates: Utilize Canva's free video templates. 3. User-Generated Content: Encourage customers to submit video testimonials or product demos. 4. Open-Source Video Editors: Use free tools like OpenShot or DaVinci Resolve for editing. 5. Micro-Content Strategy: Focus on short-form videos for platforms like TikTok or IG Reels. 6. Stock Footage: Use free stock videos from sites like Pexels or Pixabay. 7. Animated Explainers: Use tools like Powtoon or Animaker for simple animated videos. Hope this helps! :)

Scrappy, not crappy is the name of the game when it comes to budget prioritization. Clearly define your goals and leverage technology to your advantage. Can your marketing team draft the script in-house? Can you shoot some basis footage or interviews to hand over to a freelance video editor? Perhaps basic animation is the way to go if you are trying to explain a complex topic. There are many ways to creatively approach video content.

Create a budget that prioritizes key elements for effective video production. Allocate resources based on your goals and consider cost-effective options like smartphones or rented equipment.

When starting out in your business sometimes people hesitate to go forward with video content because they do not have a big enough budget to hire a well known videographer or editor. Scrap that need and thought for a moment - instead you can start creating content yourself. Yes it may not be perfect at the beginning but the main thing is you are getting started, and by doing it this way it will be free / little cost and just time spent really. Here is how I would start: - Create a list of content ideas you could make short 1-2 min videos on. - Get your phone and record yourself on video. - Use capcut to make simple edits if you want to. - When you post the video out on LinkedIn switch on auto captions. There is no cost.

One thing I’ve found helpful as a content strategist is my ability to use editing tools. As a content person, having a working knowledge of basic design/editing tools can increase productivity while maintaining or lowering costs.

Leverage DIY video production techniques to create high-quality content. Utilize smartphones, natural lighting, and free editing software. Invest in a good microphone for clear audio. Keep videos concise and authentic for maximum impact.

You can absolutely do it yourself at no/little cost. Here's how: - Create content ideas - Use your smart phone to record the video - Use capcut to make simple edits - When posting on LinkedIn switch on auto captions Few other things to be mindful of: - Ensure you have good natural lighting - Ensure no background noise - Ensure picture quality is good and not blurry - Be ready to press send, it won't be perfect - the more you create videos the better they will become. You have to start somewhere.

Au delà des outils, la qualité de la direction artistique fera toujours la différence (scénario, réalisation, angles de vue, etc.). Elle se voit, explicitement et implicitement. La réalisation d'un portfolio sonore (images fixes animées et son de qualité) pourrait constituer une moindre prise de risque.

I had to get resourceful many times when creating video content on a budget. It's good to get as much footage as possible to work with, get very creative with props and locations such as your home or someone you know or even public spaces with permission, and like others mentioned: editing. We've been able to make great content by leveraging Canva, the Splice App, and now I'm exploring Fimora and more tools to improve on this process.

Optimize your video content distribution by utilizing free platforms like social media. Tailor your content to each platform's format and style to ensure maximum engagement and reach. This approach allows you to distribute your content effectively without incurring additional costs.

Post your videos out on different platforms, build an audience across platforms as much as possible. You can record videos on your smart phone and then share them on LinkedIn, Instagram, Youtube etc. Be mindful that when posting on LinkedIn and Instagram the phone orientation should be in vertical. When posting for Youtube it should be landscape.

Recently, I attended a social media boot camp and the clear takeaway was to "shop your own content." Budget constraints or not, your content plan should always include basics like messaging, audience, channel, and timing -- and I like to include format. Budget allocation is clear based on the asset type AND it's an efficient way to create long-form content that is easily repurposed as video content, infographics, email copy, etc. I love the video content available on Getty - adding a voice over or copy that's on brand can be very cost effective.

When creating any type of content map out how you could use the same concept in multiple ways across multiple platforms. For example you have a video that you have created, you have then posted after a while you can write a text post or a text and photo post of the same concept and messaging as that was in the video. This helps save time and helps you to further share the same message in a different way.

Peu importe le budget, il est préférable de recycler son contenu dans une stratégie de création de contenu globale. Prenez vos longues vidéos et identifiez des parties de 30 secondes à 45 secondes pour les découper et ensuite republié en format court sur LinkedIn et sur TikTok si votre public cible s'y trouve. De cette manière, votre budget sera respecté, car cette méthode est peu co?teuse. De plus, vous aurez du contenu en bonne quantité pour générer de l’interaction avec votre communauté. Autre point, demander à une intelligence artificielle de résumé vos articles de blogue pour créer un script brouillon. Adaptez-le pour le rendre moins mécanisé puis créer de la vidéo. Ajouter cette vidéo à votre article de blogue pour le référencement

An example would be something like Veed.io for creating multiple short-form videos from the existing video. Then using that to drive traffic to your detailed blogs. And focusing CRO on site. That way, you can make the most impact for the lowest investment (time & money)