When a client wants to change brand colors, I first discuss their reasons to ensure we’re aligning with their vision and goals. Then, I explore how the new colors will impact brand consistency and audience perception. If the change supports the brand’s growth, I suggest a color palette that complements the existing design while fulfilling their request. This way, I help the client make an informed decision that keeps their brand cohesive and effective.

I take a deliberate approach to it. I start by asking why—are they trying to update the brand or are they reacting to the latest trends? I describe how colour affects audience perception, brand identification, and consistency. I recommend alternatives or a phased approach, like changing secondary colours while preserving essential components, if I think the suggested change could make the brand less strong. In the end, I manage to reconcile their vision with design principles, making sure that any modifications preserve brand integrity while accomplishing the intended refresh.

When a client wants to change the brand colors, I start by understanding their reasons. Are the colors not connecting with the audience, or do they just want a fresh look? Knowing the 'why' helps me decide if a complete overhaul is needed or if subtle tweaks will do the trick. I’d present a few options: small updates that stay true to the brand’s identity and more significant changes to illustrate the impact of each choice. This way, the client can make an informed decision while keeping the brand's visual integrity. Often, it’s about finding the balance between a bold change and retaining what makes the brand recognizable.

It can be tempting to jump straight into finding a color scheme they’ll love, but I’ve learned that taking a step back is critical. Instead of simply suggesting colors, my approach begins with research and strategy. I dive into understanding the brand, audience, competitors, and the emotional impact different colors can convey. This foundation not only shapes my suggestions but also allows me to present choices that are deeply rooted in insights rather than trends or preferences. When clients see the reasoning behind each color choice, they’re more confident in the direction we take together.

When a client wants to change brand colors, I first discuss their reasoning to understand their goals. I present options that stay true to the brand identity, showing how color adjustments can align with their vision without compromising recognition. Offering mockups with slight color variations helps find a balanced solution that meets both aesthetic and strategic needs.