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Your client is unhappy with game testing results. How can you turn their dissatisfaction into success?

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When your client expresses dissatisfaction with game testing results, it's crucial to see it as an opportunity for growth rather than a setback. Game development is a complex process, and testing is a vital stage where you discover if the game meets the expectations and needs of both your client and the target audience. Turning dissatisfaction into success involves a strategic approach to feedback, a willingness to adapt, and a commitment to excellence. By engaging with your client's concerns and addressing them effectively, you can refine your game to create an experience that resonates with players and satisfies your client's vision.

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Aman Morya

An aspiring Game Producer

1 Analyze Feedback

To begin transforming dissatisfaction into success, thoroughly analyze the feedback from game testing. Understand the specifics of what didn't meet expectations and identify patterns in the responses. This step is about gathering as much information as possible to pinpoint areas for improvement. Whether it's gameplay mechanics, story elements, or technical issues, knowing exactly what the problems are provides a roadmap for the necessary adjustments.

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Aman Morya

An aspiring Game Producer
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Actively listen to their concerns to fully understand the issues. Acknowledge the problems and demonstrate a commitment to resolving them. Collaborate with your team to prioritize and address the identified flaws quickly and effectively. Keep the client informed about the steps being taken and involve them in decision-making where appropriate. Offer solutions or alternatives that align with their vision and expectations. Once improvements are made, provide updated testing results to show progress. By being proactive, transparent, and responsive, you can rebuild trust and turn the situation around.

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2 Open Dialogue

Maintaining an open dialogue with your client is essential. Discuss the testing outcomes honestly and provide insights into how you plan to address each issue. Encourage them to elaborate on their concerns and suggest possible solutions. This collaborative approach not only fosters trust but also ensures that the improvements align with your client's vision and the game's objectives.

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cody presley

Merger of Dreams and Reality
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The biggest thing to remember when dealing with a client that is unhappy within their testing phases is that most do not understand that a majority of games fail. Keeping an open mind and line of communication that can let clients down easy is paramount.

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3 Prioritize Changes

Once you understand the issues, prioritize the changes that need to be made. Focus on the most critical elements that affect the overall player experience. It's important to balance your client's priorities with what's feasible within the project's scope and timeline. By tackling the most impactful issues first, you can demonstrate progress and build confidence in the game's potential for success.

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4 Implement Solutions

With a clear list of priorities, start implementing solutions to the identified issues. This might involve redesigning levels, tweaking controls, or optimizing performance. Ensure that every change is purposeful and enhances the game's quality. Remember to keep your client updated on your progress and how each modification is expected to improve the game.

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5 Re-Test Rigorously

After adjustments are made, re-test the game rigorously to ensure that the changes have had the desired effect. This phase is critical to validate that the game now meets or exceeds expectations. It's also an opportunity to catch any new issues that may have arisen from the changes. This iterative process of testing and refining is key to achieving a successful final product.

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6 Maintain Flexibility

Lastly, maintain flexibility throughout this process. Game development is an iterative and dynamic field, requiring constant adaptation and learning. Be prepared to make further adjustments based on new feedback and stay open to exploring different approaches to solve problems. By being flexible, you can navigate through challenges and turn your client's initial dissatisfaction into a successful game launch.

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cody presley

Merger of Dreams and Reality
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Alright, to those that are reading this, if you are able to at all. This entire number is a fallacy. "Game Development is an iterative and dynamic field," is a set of buzzwords that, while partially true, is incredibly misleading! Remember the difference between destructive and constructive development!!! If a game's mechanics are just not fun there isn't much you can do with it. Working around that and bringing in other markets mechanics because they are popular or could reach a different user base does not mean that is what you should do with the project/title. Take a step back, breath, retouch on the fundamentals of design and user experience. Figure out if this is something that should be moved forward with or frozen!

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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cody presley

Merger of Dreams and Reality
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Keeping in mind that 8/10 games never see release is paramount. Working towards the design philosophy, DD, etc should remain the primary goals. There's a reason you're working on that project. Why? Is it something you believe in? Is it something that's fun? Or is it just a Seeder/Money Maker?

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Your client is unhappy with game testing results. How can you turn their dissatisfaction into success?

1

2

3

4

5

6

7

1 Analyze Feedback

2 Open Dialogue

3 Prioritize Changes

4 Implement Solutions

5 Re-Test Rigorously

6 Maintain Flexibility

7 Here’s what else to consider

Game Development

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Your client is unhappy with game testing results. How can you turn their dissatisfaction into success?

1

2

3

4

5

6

7

1 Analyze Feedback

2 Open Dialogue

3 Prioritize Changes

4 Implement Solutions

5 Re-Test Rigorously

6 Maintain Flexibility

7 Here’s what else to consider

Game Development

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