Your client seems uninterested in your proposal. How can you captivate their attention and seal the deal?

Remember why you started this business? That fire in your gut, those big dreams? Let's get that back. I've seen that 'holy crap, this could actually work' look in clients' eyes. That could be you. Not just better numbers – but you, actually excited to come to work again. Your team too. It's not about a deal. It's about your legacy. So, what's holding you back? Let's light that spark again.

When a client seems uninterested, it's time to pivot and re-engage. Start by asking open-ended questions to uncover their true needs and pain points. Tailor your pitch to address these specifics, highlighting the unique benefits and value your proposal offers. Use compelling storytelling to illustrate success stories and real-world applications. Visual aids like infographics or demos can make complex ideas more digestible. Maintain eye contact and a confident posture to convey enthusiasm and expertise. Be adaptable and ready to tweak your proposal based on their feedback. Building a genuine connection and demonstrating how your solution solves their problem can reignite interest and help seal the deal.

The deal offers a profit for both parties, not just for us or the client. Therefore, we need to highlight the benefits of this deal, as the client will only show interest if they gain something from it. Everyone looks out for their own benefits, so when sharing the advantages of the deal, we must articulate them clearly and confidently, using our best knowledge. If we fail to do so, we risk losing the client's interest and creating an unengaged atmosphere during the deal.

in my experience it's all about to study the market deeply to check the latest updates on the other hand discussing the matter with the potential customer by active listening to every point.

To engage a client, start from a place of agreement using the SCQA framework: Situation, Complication, Question, and Answer. Begin with a Situation that everyone agrees on, such as: "As we know, The Gorman Construction Company is a leading provider of excavation services in Boston alongside XYZ and ABC Construction." Next, introduce the Complication: "The complication is that Gorman Construction is losing market share to both ABC and XYZ." Then, pose the Question: "How can Gorman regain market share?" This approach sets a solid foundation for effective engagement.

Think of our solution as a GPS for your business. Just like how a GPS helps you navigate unfamiliar roads, we help you navigate the complex business landscape

Keep the presentation "word light", help your narrative with visuals, and keep engagement and attention talking to them and walking through the concepts.

Flexibility in your presentation is key to maintaining engagement. If you notice your audience losing interest, be prepared to pivot from your planned script. Adapt your approach in response to their reactions and questions. This might mean bypassing less relevant sections or exploring topics they are curious about in more depth. By showing adaptability, you convey attentiveness to their needs and a willingness to customize the discussion to their priorities, which can rekindle their interest and investment in your proposal.

I sense we might be off track. What aspect of this proposal is most relevant to you right now. Thank you for sharing that. It helps me understand where we should focus.

Visual aids are crucial for re-engaging a client's attention. Instead of relying on text-heavy slides, use images, charts, and infographics to make your points more compelling. Visuals simplify complex information and keep clients visually engaged. A well-designed visual can convey messages more effectively than words alone, making it easier to bring your client back into the conversation.

Estamos inmersos en visuales dinámicos, estéticos y llamativos constantemente. Entonces no es solo pensar en visuales pero ?qué tipo de visuales pueden agregar valor? ?cómo pueden ayudar a la narrativa? ?cómo pueden sorprender y ayudar a mantener la atención? Además de siempre asegurarse que sean coherentes y cohesivos como un todo.

Involucrar al cliente y animarlo a participar es súper importante, sin embargo también es importante ser estratégico sobre cuál es la mejor forma de conseguir respuestas honestas y sin sesgos. Por ejemplo si la primera persona que responde es la de mayor rango de jerarquía muchas veces los roles que dependen de ella tienden a no contradecir su opinión.

Interaction is essential for engaging presentations. Pose questions to your client, seek their opinions, and encourage active participation in the discussion. This involvement breaks monotony and makes them feel part of the decision-making process. Engaging clients this way not only maintains their attention but also provides insights into their priorities and concerns, helping you tailor your proposal effectively.

By focusing on solutions rather than just features, you shift the conversation to outcomes and value, rekindling the client's interest and increasing the likelihood of closing the deal.

Highlighting our unique selling points is important. Emphasise what sets your proposal apart from competitors. Focus on your unique selling points and how they provide added value. Introduce any innovative aspects of your proposal that can capture their interest and show that you are ahead of the curve.