Yes..every new career path needs rebranding ourselves..However when we rebrand,we are clear within what are the reasons which made us choose that new career path and those reasons should be reflected in the following: -Resume -Linkedin profile -Key contacts -Key engagements -Key lifestyle changes All these above will lead us to ReDiscover and Rebrand ourselves!

Rebranding is not just about changing your career; it’s about creating a powerful and authentic story. Start by understanding your skills and experiences, then connect them to your future goals in a way that feels natural. Identify the audience you want to serve and show them your value through honest, thoughtful communication. Share your knowledge openly it builds trust and respect. The pivot, you see, must appear as a natural evolution, not a capricious detour. Finally, imbue this journey with purpose, for it is not merely a shift in vocation but a renaissance of identity, resonating deeply with those who matter mostly.

A useful starter task is to go through your CV or a past job application. Next to your work experience, label each one with as many specific transferable skills as you can identify. Making your skills visible in this way can clarify how you could brand yourself in different contexts. Another useful exercise is to list your core values in the workplace and in life. Look at your values list and your skills list together. How could your skills move you closer to aligning your career with your values? When grounded in both skills and values, your personal brand becomes more authentic and appealing. It's always easier to promote something you genuinely beleive in.

To help client rebrand for a new career, start by defining clear career goals and identifying skill gaps for development. Learn new skills to fill the gap. Update their online presence, tailor their resume to reflect their new direction, to highlight transferable skills and industry relevance, and to highlight value they can bring to a potential employer, showing why they are the best candidate for the job. Suggest networking with professionals and attending events. Offer mock interviews to refine their pitch and ensure branding consistency across platforms. Recommend seeking a mentor and gaining experience through volunteering or internships.

It starts with helping clients identify transferable skills, strengths and experiences that align with the new career path. Then crafting resumes, LinkedIn profile and any other communication assets that will highlight their unique value. Helping them to articulate their story in an authentic way focusing on adaptability, growth, and their passion for the new field.