Your client is juggling multiple goals. How can you help them focus on what really matters?

In the midst of exhaustion and challenges, finding what truly matters can be the driving force to keep pushing forward. Knowing what you love to do, even when you are tired, is essential. There will be moments when fatigue sets in, but it is your passion for your work that will fuel you to keep going. Let your love for what you do be your ultimate source of energy and motivation to persevere. Remember, finding your purpose is the key to overcoming any obstacle that may come your way.

First define what is your ultimate goal. From there create a path of stepping stone goals to get there. You ultimately only have ONE goal, which is your next step. That could be what task you need to accomplish for the day, the project you’re working on or how to best serve the customer in front of you. We get too much in our own heads about holding steadfast to our path. The path, the next steps, can change, even from day to day. This keeps us flexible and able to pivot when the market changes. The next steps keep us moving forward and creates momentum. “Most people overestimate what they can do in one year and underestimate what they can do in ten years.” -Bill Gates

This is a common problem and therefore must be led on what's the PRIORITY for the client. For me, this starts with ACCEPTANCE. The client accepting that there will NEVER be enough time to do everything they WANT to do, but there will be enough time to do everything they NEED to do. Prioritising goals starts first with separating need from want.

Help them identify the most impactful goals for their business. Rather than pursuing incremental improvements, encourage them to focus on ambitious targets that will drive monumental change. Setting bold goals creates a clear roadmap and sustains motivation, especially during challenges. By concentrating on a limited number of critical objectives, they can maximize their resources and avoid distractions. The key is discipline. They must rigorously evaluate new opportunities against their core goals to stay on track. Remember, excellence in a few areas surpasses mediocrity across many.

To help your client focus on what matters while juggling multiple goals, consider these time management strategies: Prioritize goals: Help your client rank their goals based on importance and urgency to allocate their time accordingly. Break goals into tasks: Encourage your client to break down larger goals into smaller, actionable tasks for better focus and progress. Use time blocking: Advise your client to schedule dedicated time blocks for specific activities and high-priority goals to ensure focused attention and productivity. By implementing these strategies, your client can better manage their time and focus on what truly matters amidst multiple goals.

When people come to me it’s for this reason. They have too many goals. I have to drive revenue. I have to manage cash flow. I have to hire. I have to work on instead of in the business. I have to create systems. All the things are too many things and it’s what causes them to be in paralysis. Pick the things you are strong in that affects the bottom line, and start there. This is what builds momentum.

Help them remember the purpose, what is it that they’re are juggling with everything for ? Behind the purpose underlies what really matters. Once their lens are clear on that, Advise them to use their Focus to put all of their energy on it. Help them let go of the rest (if it was important and they did not realize it was it will come back, if it is not someone will take care of it) Help them realize them are being brave in letting go…