Your client doubts the value of SEO keywords. How do you make them see the importance in website content?

You need to advance the basics. When it comes to copywriting. You have to do a lot research before you write a copy. I use three tools: -Read similar articles -Use SEO tools -Make a list of SEO words I use this mantra: Just google it <Your topic> + <SEO> More we research better we write.

Understanding the fundamentals of SEO is crucial for enhancing your website’s visibility. Explain to clients that SEO helps their site rank higher on search engines like Google, making it easier for potential customers to find them. Emphasise how SEO involves optimising web content to meet the criteria set by search algorithms. By incorporating relevant keywords, improving site structure, and ensuring mobile-friendliness, SEO makes a website more appealing to search engines and users alike, driving organic traffic and increasing the chances of conversions.

Imagine we're grabbing coffee and you're telling me you're skeptical about SEO keywords. I get it, sounds like magic beans, right? But here’s the deal, SEO keywords are like signposts on a busy road. They guide people to your website. When I worked with a small startup, we used smart SEO keywords. Their traffic? Boom. Skyrocketed. More eyes on their products meant more sales. Simple as that. Think of tools like Ahrefs or SEMrush. They help you find the right keywords, not just any random words. It’s about connecting with what people are actually searching for. SEO isn't just jargon. It's real. It works. And it gets your content in front of the right people. That's the magic.

I will explain my client with an example so he can better understand the concept. Example: Imagine you run a bakery in Rawalpindi. Your website showcases your delicious cakes, pastries, and cookies. Now, without SEO keywords, your content might just say, "We make tasty treats." But with well-researched keywords like "best chocolate cake in Rawalpindi" or "freshly baked pastries," your site becomes more discoverable. When someone searches for "yummy desserts near me," your bakery pops up! ?????

Explain Basics: Keywords boost relevance and visibility on SERPs. Show Data: Present traffic data and case studies with positive outcomes. Demonstrate ROI: Highlight higher conversion rates and cost-effectiveness versus paid ads. Live Demo: Use tools like Google Analytics to show current rankings and competitor analysis. Highlight User Intent: Show how keywords meet user needs and improve engagement. SEO Audits: Provide audits of current performance and potential improvements. Long-Term Benefits: Emphasize sustainable traffic and brand authority. Address Misconceptions: Focus on quality content with natural keyword integration. Success Metrics: Share KPIs like organic traffic, bounce rate, and conversions.

Repeat important messages. If you say something early in your copy… Say it again in the middle, and also near the end. Repetition makes things stick.

Keyword research is the cornerstone of effective SEO. Advise clients on the importance of identifying the right keywords that potential customers use to search for products or services. Utilise tools like Google Keyword Planner or SEMrush to find high-traffic, low-competition keywords. Show how integrating these keywords naturally into the website’s content can improve search engine rankings. Highlight the necessity of understanding user intent and ensuring the keywords align with what the target audience is looking for, thus attracting the right visitors to the site.

Leverage AI to improve your copy: - Check for typos - Fix the phrasing - Find synonyms - Improve its flow - Enhance readability AI can either be your enemy or an ally. It’s up to you.

Content optimisation involves refining website content to maximise its SEO potential. Suggest creating high-quality, informative, and engaging content that incorporates relevant keywords seamlessly. This includes optimising titles, headers, meta descriptions, and image alt texts. Advise on maintaining a balance between keyword usage and readability to avoid keyword stuffing, which can harm SEO efforts. Highlight the importance of regularly updating content to keep it fresh and relevant, which helps maintain and improve search engine rankings over time.

For me, what i do for content writing. - I come up with as much as i can. - I use AI like chatgpt to help buttress my idea and obviously get new ones - In case i couldn't get far with whatever i was writing, i use tinywow.com to help with everything i need including paraphrasing, generating more ideas, completing the ones i have and lots more. - I use grammarly to check for punctuation errors and other fixes. - Then i finally proofread the content to ensure its in line with what i want. With the steps i follow about, I have a really optimised content. PS: You might need to do a little research on how to feed your AI (chatgpt) so it gives you want you want.

There's no point spending so much time convincing anyone who thinks there's no benefit in implementing SEO keywords. Just ask them to search for anything on the internet and tell them that whatever they search for was given to them based on the search engines careful prediction of what seems, according to the algorithm, to best fit their search. This way, it's easier for them to understand the importance of keywords since they're able to draw a mental mapping of what just happened. If they're still in doubt with regards to the importance of keywords, then you probably want to work with someone else because you don't want to work where your contribution won't be valued

There's something we all know of called EMPATHY. To get a better result from what you do, put yourself at the receiving end and then as yourself, with what you've done, do you see you desired result? If your answer is yes, you are 80% there, if your answer is no, then you need more tweaking.

One of the things I have learned the most in my previous job is the importance of reporting, so I think it is something easily measurable and visible. If the client is not satisfied and the mistake is mine, it is assumed and if the client does not value my work, he is no longer my client.

SEO is the best way to drive organic traffic. A well-researched SEO can boost: -Trust -Reach -Growth Focus on SEO always, it best investment for Good ROI

SEO is a long-term investment that yields sustained benefits. Educate clients on how effective SEO strategies can lead to consistent organic traffic, reducing the need for costly paid advertising over time. Emphasise the cumulative effect of SEO: as content is optimised and backlinks are built, the site’s authority and ranking improve. This ongoing process ensures that the website remains competitive in search results, continuously attracting new visitors and potential customers, leading to long-term growth and success.

SEO is only cost effective compared to running Ads in the long term. Most websites who take SEO seriously will reap results from it 1-2 years later. In those 1-2 years, they must do the following: - Become a Topical Authority > Have an article on every possible thing within their ‘specific’ niche to increase their EEAT - Build Backlinks > These are essentially ‘recommendations’ for you from other ‘great’ sites. - Create Videos for Youtube > An amazing way to grow your traffic, same as if you would’ve started blogging back in 2010. Most websites dont do this, thats you can stand out. And if you havent realized, Youtube is owned by Google, so videos do matter. I’ve got a lot more, would love to chat with other enthusiasts on this :)

99% of people suck, as they can't even do basics right: - Clear expectations - Clear communications - Clear quantifiable results Do these 3 things and you'll have near 0 churn because the bar is so low.

It's really simple: A/B test it. The results should speak for themselves. The other way of course, is to research the top-performing key words and show your client / manager how those words rank and why they should be used. Internal media teams can help you with these words too.

One thing I've found helpful for clearing doubt is to SHOW not TELL. This is what I mean: If the client is reluctant to go the SEO route, do an A/B test for SEO content and non-SEO content. The results can make it easier for you to make your case.

Muitas vezes precisamos ir além da entrega do produto ao cliente, precisamos educá-lo, principalmente quando ele n?o conhecer e n?o consegue assim reconhecer a valia de determinadas estratégias.

SEO keywords are crucial. They improve your website’s visibility, attract targeted traffic, give you a competitive edge, and enhance user experience. Plus, they provide valuable insights into consumer behavior. Each client is different, and testing to show the value is the best method I’ve found and that clients prefer.