Why limit your brand strategy to just internal teams? ?? Test small, collaborate big! ?? Start with a small-scale campaign to test the waters without risking it all. Plus, mixing internal insights with external creative agencies helps uncover blind spots and ensures your message hits the mark. A/B testing? Sure, but it’s just the beginning – fine-tune every step for maximum impact. ????

At times, brands may overuse messaging as a communication tool, or launch creatives that don’t resonate well with their audience. This can lead to customer scrutiny and negatively impact brand perception. In such situations, it's essential for brands to pause, reassess their approach, and refine their strategy. Implementing A/B testing, evaluating campaign performance, and gathering customer feedback are crucial steps in this process. Once a revised strategy is in place, brands can confidently relaunch their campaigns with a higher chance of success.

Customer feedback is a gift, helping you refine your brand's messaging and connect on a deeper level. Engage with them through surveys, social media or even a simple conversation. Ask questions, hear their stories, and gain valuable insights into what resonates with them. Stay curious & keep your finger on the pulse of market trends. > What's buzzing in your industry? > What are customers talking about? > What do they care about? Try new approaches, test different messages, and see what works best. Don't be afraid to try, fail, and learn. Your goal is to connect with customers on a human level. So, be genuine, empathetic, and transparent. With a little creativity and curiosity, you'll craft messaging that truly resonates.

One thing I've found useful is : In my opinion, it should be monitored from two separate points of view periodically, both from the point of view of the customer and from the point of view of the consumer. By monitoring the market, we should pay attention to the statistics and the decision-making process and the reasons for the customers' preferences in order to understand the condition of our brand in the market.