Your brand values clash with an influencer's content. How do you ensure your brand remains authentic?

If an influencer's content contradicts your brand's values, address it right away by discussing your concerns with the influencer and clarifying your brand's expectations. If necessary, end the collaboration and seek out new influencers who better align with your values. To ensure genuine representation, be open with your audience about the actions you are taking. To demonstrate your commitment to authenticity, focus your content and communications on your brand's core values.

Review the influencer's content to gain insights into any conflicts that may arise with your brand values. Engage in an open dialogue: Approach the influencer with respect and aim to find a resolution for the issue at hand. Emphasise Values: Make sure to publicly reinforce your brand values on social media and your website. Connect with your audience by directly addressing their concerns and feedback. Stay vigilant: Pay close attention to how your audience is reacting to make sure they fully grasp your dedication to authenticity. Create Guidelines Emphasise instances of your brand's dedication to its values in your content. Make sure that all of your communications and marketing materials consistently reflect your brand values.

When partnering with influencers, ensure strong value alignment by thoroughly researching their content, audience, and personal brand. Review past content for red flags before any agreement. If a clash occurs, quickly assess the situation, discuss internally, and communicate directly with the influencer to address the misalignment. Reevaluate partnership terms and clearly state your brand values. If public attention arises, issue a statement reaffirming your values and actions taken. Monitor and follow up to ensure ongoing compliance and preserve brand integrity.

If my brand values clash with an influencer's content. Things need to be done. 1.Discuss the problem with the influencer. 2.Correct the past content if required. 3.Create new content which are inline with the brand values. 4.Get associated with other influencers who cater to the same audience and communicate the brand values through them.

*Reaffirm brand values internally and externally. *Conduct thorough research on influencers before collaborating. *Set clear content guidelines and expectations. *Monitor influencer content regularly. *Communicate openly with influencers if issues arise. *Be prepared to dissociate if misalignment persists. *Explain decisions transparently to your audience. *Engage with your audience to reaffirm brand values. *Refine vetting processes for future collaborations.

Lo dije antes: todo por escrito para estar claros. ?Cómo recomiendo a mis clientes hacerlo? - 1° reunión (online o presencial): escucha activa para saber qué busca la marca del influencer. Tomar nota. - Elaborar propuesta para una 2° reunión. Solventar dudas si las haya. - Investigación del influencer: Reputación, ?Qué hace y cómo lo hace? ?Se identifica con el público de la marca? ?Sabe cómo conectar genuinamente con él? - Elaborar el acuerdo especificando claramente las cláusulas del contrato respecto a: cantidad de posts, objetivos para el plan de contenidos, roles, revisión, plan de acción en caso de no resultar y costo final del acuerdo. Todo ello alineado a la coherencia entre el mensaje del influencer, y los valores de la marca.

This here is nothing more than a well-defined contract that protects both parties. No matter how much affinity the brand and influencer have, it is necessary to impose limits for both in the contract. This is still far from being a reality in most digital partnership work, but it is slowly changing.

These contracts must include the usage of the content which should include the number of times and places it can be used. The more thorough the contracts are, the better the relationship with influencers will be.

Al estar todo muy claro en la relación contractual, la probabilidades de una crisis debería ser muy baja; sin embargo, no se está del todo exento. En el acuerdo debe preverse qué hacer en caso de suscitarse una crisis, los alcances el influencer y acciones de la marca ante ella. La táctica es anticiparse siempre para evitar da?os mayores. Gestionar una crisis demanda templanza y nunca tomarse las cosas a título personal. Sin embargo, en ocasiones puede complicarse un poco: un influencer puede traer consigo un caudal de emociones inherentes al público que lo sigue. En plena crisis también funciona el evaluar tomarse las cosas con buen humor, éste no tiene distingo de naturaleza de marcas y puede salirse airoso si es sabiamente empleado.

we go back to the contract. If everything is described there, surprises will be minimized. Of course, there will always be something that could escape any project scope and everything could be lost, but being professional at the highest level maintains a dose of assertiveness in the project.

Actually you have to be careful about removing content. First of all there is the issue of first amendment rights and free speech. Some influential people have a strong following of devoted fans that believe everything they say. These fans often feel an influential person can do no wrong and if you call them out publicly it may result in backlash to your brand. Better to acknowledge the influencer and their opinions/perspectives and then clarify the situation.

I think the most important thing we have is our authentic take gleaned from experience in our respective industries. Authenticity is the engine of innovation.

La frase de Wilde: "Sé tu mismo, los demás puestos están ocupados" es clave. Si una marca emula el comportamiento de otra ante una crisis solo porque a aquella le fue bien, corre un riesgo enorme. ?Por qué? Porque cada ADN de marca es distinto, cada público también lo es (incluso, pueden haber distintos públicos para una misma marca); es más, no podemos olvidar que cada influencer y el público de cada uno de éstos, es distinto. Por eso, ante tal diversidad, la autenticidad es vital.

If the search work was done correctly, this audience will be happy to see your Brand with that ingfluencer. In other words, people are there to consume the person in question, not your Brand. That's why it's important to understand who you will bring into the project.

ética, ética y más ética. Ante todo la ética, por aquello que reza el popular refrán: "Lo que Juan dice de Pedro, habla más de Juan que de Pedro". Para abordar toda crisis de marca hay que manejar con sabiduría el asunto; con ella aplicaremos la ética para evitar da?os mayores. La razón puede parecer obvia; sin embargo, he visto repetidas veces un hecho curioso: muchas marcas en ocasiones olvidan que nos debemos al público que servimos e incluso al que nos observa. Actuar con ética abarca un trato profesional con todos (sin excluir al influencer). Aún en medio de la tormenta, el buen trato a todos habla muy bien de la marca y su respeto por la gente, y esto siempre sumará.

Good strategies also include ending partnerships. If done well, the target audience may be left "wanting more". This will be the success of the actions reflected in feedback. We always have to look for this feeling from those who follow influencers.

That’s one of the trickiest things, knowing when not to respond. Sometimes you just have to let the market decide on its own.

When your brand values clash with an influencer’s content, take it as a learning experience. Discuss the issues openly with the influencer and decide whether to continue the partnership. Use this opportunity to reinforce your brand’s values to your audience. Transparency about why you’re making changes can maintain your authenticity and strengthen your brand’s trustworthiness.

One thing that have been missed above is to check whether the influencer's followers are real—or not . Many times influencer have lot of bot created followers that have no value . If your brand is speaking to a bunch of fake accounts and bots , then it’s a complete loss of time, money, value , and your efforts. So , make sure to check on this point with any influencer!

I always think that if you take your time and are very intentional while choosing the right influencer - with common values, points of view, way of seeing life - it makes things much easier when it comes to bringing the partnership to life. Also, I believe it’s super important not to try to over brand or micromanage how the influencer will activate your brand and product; at the end of the day, the honesty in which you brand is portrayed is a synonym of how honest the influencer is doing the content and not betraying the native essence of it.