Your 3D design client is indecisive about the concept. How can you guide them towards a final decision?

Start by collecting more information about the client's vision, ask them questions and listen closely, so that you may increase your chances to deliver them the "wow" factor and exceed their expectations. Then proceed to provide the client with at least 2-3 design solutions; seek to identify the overlying characteristics of the options they seem to appreciate the most. Finally, present them with your own pitch that incorporates all these traits in coherence, the clients will be prone to approve the design choices on your next meeting, as they will feel that they have explored their choices and took an educated pick. "Leading them to make a decision is like holding their hands while they have a baby."

Start by lowering yourself to their level, speaking softly with simple words and short sentences. This creates a safe space for them to express feelings without the pressure of making a decision. Empathy goes a long way—reassure them with phrases like, "I understand that choosing is hard for you," or "It's normal to be scared of making decisions." Offer them two good options to feel empowered while guiding them subtly to the right choice. If they show distress, validate their feelings: “I see making up your mind is tough. Do you need a moment?” Finally, lavish them with praise once they choose: “Good job! You made a decision all by yourself!”

When a client seems a bit hesitant, a good way to move forward is to propose him different options. That way he own the project more and feels the concept is more his in a way. Involving the client in the creative process and concept is really important imo

Once you've created a safe, understanding space, it's time to present options. But remember, just like with a toddler, too many choices can be overwhelming. Narrow it down to two or three well-curated options that align with what you know is best. Frame each choice positively: "We can go with this sleek, modern design, which is very popular, or this classic style that never goes out of fashion." By doing this, they feel in control, but you're subtly guiding them toward the right decision. If they hesitate, gently remind them, “Both choices are great, so you can't go wrong!”

Now that you've heroically navigated the minefield of options, it's time to help your client clarify their grand vision. Gently coax them, as you would a child describing their imaginary friend, to articulate what they think they want—even if they’re not quite sure themselves. You might ask, “Can you picture how this fits into your big, important goals?” or “What magical feeling do you hope this inspires?” Encourage them to imagine the glittering outcome of each choice, all while nudging them toward the option that, let’s be honest, you know is best. If they start to second-guess themselves, reassure them: “Don’t worry, I’m here to make sure your vision comes to life just as you dreamt it… or close enough.”

Its important to be able to explain yhe technicity of the project with simple word, That way the client is more knowledgeable and is able to take smarter decisions during the project. You dont need to explain him everything about 3D but just the basis. A good way to capitalize on it would be to sell a workshop to a client prior to a project , so you can teach him a bit about our craft. And that way the time you take for it is paid and adds tremendous value to a client even for future projects

With their "vision" now lovingly clarified, it’s time to swoop in with your expertise. Gently reassure them that while their ideas are charming, your professional experience will ensure everything actually works. Say something like, “I love your creative thinking! Let me just add a bit of my expertise to make sure we hit the mark.” Offer your insights as golden nuggets: “Based on my experience, this approach is the most effective.” Of course, add, “It’s your call—I’m just here to ensure everything goes smoothly.” This way, they feel involved, but you’re quietly steering the ship.

Now that we've bestowed our expertise upon them, it’s time to simplify the choices—because we all know too many options can be so overwhelming. Narrow it down to just one or two clear, foolproof choices, and present them as though you’re offering a child two different flavors of ice cream. “I’ve carefully distilled everything into these two options that perfectly fit your vision,” you might say, making it seem as though you’re doing them a huge favor. Then, reassure them with a smile, “Don’t worry, either one will work wonderfully, so you really can’t mess this up!” This way, they feel empowered, while you ensure they’re choosing the right path—yours, of course.