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You want to track your Social Selling ROI. What are the best social media analytics tools?

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If you are using social media to sell your products or services, you need to measure your return on investment (ROI). Social media analytics tools can help you track and optimize your social selling performance. But how do you choose the best tools for your needs? Here are some criteria and examples of social media analytics tools that can help you boost your social selling ROI.

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Laura Lucchese

Helping teams see & build the future @ Lucid
James Potter

Expert at helping you get the leads & sales from LinkedIn you want with 600+ profile recommendations. Use it in a…
Vanesa Vissani

| Tu Mentora en LinkedIn | Más conversaciones 1:1 en LinkedIn con mi metodología | Estrategias para Tu Marca Personal |…

1 Define your goals

Before investing in a social media analytics tool, it is essential to define goals and metrics for social selling. Ask yourself what you are trying to achieve with your social media activities and how to measure success. Common social selling goals include increasing brand awareness and reach, generating leads and conversions, building trust and relationships, and providing customer service and support. Depending on the goals, different metrics are needed to track progress. Common social selling metrics include impressions and engagement, clicks and traffic, leads and conversions, as well as reviews and ratings.

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Laura Lucchese

Helping teams see & build the future @ Lucid
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Keep the long-term vision in mind. For example, why does it matter to track the impressions? It might help for brand awareness—but isn't it usually more important to reach the right people (vs many irrelevant ones)?

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Vanesa Vissani

| Tu Mentora en LinkedIn | Más conversaciones 1:1 en LinkedIn con mi metodología | Estrategias para Tu Marca Personal | Programas de Embajadores Internos en LinkedIn | Consultora | Conferencista |
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Las redes sociales tienen su propio panel de analíticas. Con lo cual, antes de contratar una plataforma externa podemos aprovechar todo el potencial que la propia red social nos brinda. Son muchas las variables que podemos analizar. Definir los KPIS es un punto clave, ya que haremos énfasis en las variables que debemos de analizar y cómo evolucionan, de acuerdo a los objetivos que hemos trazado previamente y aterrizado para que sean medibles en una ventana de tiempo (SMART) En mi opinión, creo que un punto importante y que no debemos subestimar son los impactos (impresiones) Muchas personas tal vez no comenten o no reacciones pero en silencio están consumiendo nuestro contenido.

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Lucas Ricardo∴

Head IT | Executive | Diretor de Tecnologia
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O acompanhamento do ROI de vendas sociais é crucial para avaliarmos o desempenho de nossas campanhas, identificar oportunidades de melhoria e otimizar nossos investimentos em marketing digital. Para tanto, apresento algumas recomenda??es de ferramentas de análise de mídia social que demonstraram eficácia em organiza??es similares e podem atender às nossas necessidades específicas

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Paul Viviers

Driving change in the way companies brand ?? Sustainable modular branding systems ?? Need help elevating your Event Branding? ?? DM me to chat! Click ?? link to book a call.
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Once you have your goals and metrics defined, also consider the depth of analysis you need from a social media analytics tool. Some tools offer basic data like follower growth and engagement rates, while others provide more advanced insights such as sentiment analysis, competitor benchmarking, or influencer performance. Depending on your specific needs and the complexity of your social selling strategies, you'll want a tool that not only tracks the necessary metrics but also provides actionable insights to inform your future strategies. The right tool should align with your goals and offer the level of analysis that supports your decision-making processes.

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Denise Maia

Ajudo equipes de Vendas a trabalharem de forma mais inteligente e gerarem mais oportunidades com o LinkedIn Sales Navigator | Autora do Livro "O LinkedIn me achou, e agora?" | Treinamento em Social Selling
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T?o importante quando definir metas é, diante da possibilidade de n?o atingí-las, ter um plano de a??o estratégico para reverter a situa??o e otimizar os resultados. Uma a??o importante seria realizar uma análise aprofundada dos dados, identificando as áreas que n?o alcan?aram os resultados esperados. A partir dessa análise, é possível ajustar as estratégias, seja refinando a segmenta??o de público-alvo, aprimorando o conteúdo ou otimizando as táticas de engajamento.

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2 Choose your platforms

When selecting social media platforms, you should focus on the ones that are most relevant for your target audience and products or services. Different platforms offer different features, audiences, and analytics capabilities. For example, Instagram and Pinterest are better for visual content, LinkedIn and Twitter for professional networking, Facebook and Reddit for community building, and YouTube and TikTok for video marketing. You don't need to be present on every platform but rather focus on the ones that can help you reach and engage potential customers. Additionally, you should consider the availability and compatibility of analytics tools for each platform.

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Maria Gabriela Caixeta Laranjeiras

Gestora Comercial no Jazida | Vendas SaaS para o Setor Minerário | Especialista em Prospec??o Estratégica, Outbound B2B e Social Selling | Lideran?a de Times de Alta Performance
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Selecionar as plataformas de mídia social certas para focar é crucial para um ROI eficaz em vendas sociais. Concentrar-se nas plataformas que melhor se alinham com o público-alvo e tipo de conteúdo, ao invés de tentar marcar presen?a em todas, é uma estratégia mais eficiente. A escolha precisa também deve levar em conta as ferramentas de análise disponíveis, garantindo medi??es precisas e estratégias bem-informadas.

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Lucas Ricardo∴

Head IT | Executive | Diretor de Tecnologia
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oogle Analytics: Embora seja uma ferramenta amplamente conhecida, suas capacidades de rastreamento de convers?es e integra??o com plataformas de mídia social s?o notáveis. Hootsuite: Além de oferecer recursos robustos para gerenciamento de mídia social, o Hootsuite fornece análises detalhadas e personalizáveis para avaliar o desempenho das campanhas. Sprout Social: Esta ferramenta é reconhecida por suas capacidades de relatório avan?adas, que incluem análise de sentimentos, métricas de engajamento e monitoramento de concorrentes. Brandwatch: Indicada para análise de tendências e percep??es do mercado, a Brandwatch oferece insights valiosos que podem impactar positivamente nossas estratégias de vendas.

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3 Compare the features

Once you have defined your goals and chosen your platforms, you can evaluate the features and benefits of different social media analytics tools. Consider data accuracy and reliability, data visualization and reporting, data integration and export, data segmentation and filtering, data analysis and insights, and data automation and alerts. Some tools are more comprehensive and offer more features than others, some are more specialized and focus on specific aspects of social media analytics, and some are more affordable and offer more value. Carefully weigh the pros and cons of each tool to decide which ones suit your budget and needs.

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4 Test the tools

Finally, you need to test the tools that you are interested in using. Most social media analytics tools offer free trials or demos that allow you to explore their functionalities and user-friendliness. You can also check the reviews and ratings of other users and experts to get an idea of their satisfaction and feedback. You can also ask for recommendations from your peers and mentors who have experience with social media analytics tools. You need to test the tools on your own data and see how they help you achieve your goals and improve your social selling ROI.

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5 Examples of tools

If you're looking for a bit of inspiration, there are several social media analytics tools that can help you track and optimize your social selling performance. Hootsuite is a comprehensive tool that allows you to manage, monitor, and measure your social media activities across multiple platforms. Sprout Social is a powerful tool that helps you understand and improve your social media performance. Buffer is a simple tool that helps you plan, publish, and analyze your social media content. Google Analytics is a free tool for measuring the impact of your social media activities on website traffic and conversions. And BuzzSumo is a specialized tool that helps you research and analyze the most popular and engaging content on social media.

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Vanesa Vissani

| Tu Mentora en LinkedIn | Más conversaciones 1:1 en LinkedIn con mi metodología | Estrategias para Tu Marca Personal | Programas de Embajadores Internos en LinkedIn | Consultora | Conferencista |
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Dentro de herramientas externas para medir y planificar nuestros contenidos en redes sociales recomiendo Metricool. Además de contar con un soporte en espa?ol y súper atentos a cualquier consulta, es una herramienta accesible para todas las prestaciones que tiene. Es muy intuitiva y las analíticas son muy gráficas con lo cual es muy fácil su interpretación. Allí podemos vincular las redes en las que nuestra marca tenga presencia.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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James Potter

Expert at helping you get the leads & sales from LinkedIn you want with 600+ profile recommendations. Use it in a human way to demonstrate value, values & trust so you can get more clients and only meet good people.
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I love that the entire focus is on tools, as opposed to the clients and the outcomes. Educating your team and your sellers to ask, simply ask where they found them, why they bought and more (that align to your objectives or goals) gives you a tangible, credible and research lead feedback that will drive much more success going forwards than any tool. Sometimes it is easy to think about a tool, a stack of technology, as opposed to thinking about the client, the conversation and the human elements that often (but not always) empower success. The number of social sellers I come across fixated on high SSI score, but low humanisation is horrifying and once rebalanced the results follow. Best wishes, James The Linked In Man

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You want to track your Social Selling ROI. What are the best social media analytics tools?

1

2

3

4

5

6

1 Define your goals

2 Choose your platforms

3 Compare the features

4 Test the tools

5 Examples of tools

6 Here’s what else to consider

Social Selling

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You want to track your Social Selling ROI. What are the best social media analytics tools?

1

2

3

4

5

6

1 Define your goals

2 Choose your platforms

3 Compare the features

4 Test the tools

5 Examples of tools

6 Here’s what else to consider

Social Selling

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感谢您的反馈

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