You want to start a business. How can you develop a marketing strategy?

Timeline and Execution Plan: Develop a timeline for implementing your marketing strategy, including key milestones and deadlines. Create an execution plan outlining who is responsible for each task and how progress will be tracked and measured. i. Monitoring and Adjustments: Continuously monitor the performance of your marketing efforts and be prepared to make adjustments as needed. Analyze data and metrics to identify what's working well and what can be improved, then iterate accordingly.

Great place to start, for sure. And while defining a huge target market can produce eye-popping revenue projections (very exciting), I would suggest narrowing your market down to start. You are going to want some quick wins out of the gate. Clients to serve as references potentially. So really focus on the market that is most likely to buy from you, and match the product and your messaging accordingly.

I have been approached by clients (while consulting), or brands (as an employee), and most of them do not have a clear idea of their target market or think they can capture "everyone." Fortunately, most brands already have enough information to help them define who their current target is and how it aligns with their expectations. All they need to do is use it! In several of these instances, I helped them use their current data, surveyed some of their customers and realigned their brand identity with their target. From that point on, it's strategy time. Where are these potential customers? What do they like? What do they consume? and other questions the brand should answer before defining its strategy.

I know this is going to sound obvious, but its often overlooked. Make certain you know the business goals before you set your marketing goals. In b-2-b software sales I often see a disconnect between the two. Many times when I speak to a head of marketing in the fintech industry, all their programs are focused on finding new clients. When I ask "how much of your company's new revenue this year is expected to come from existing clients?", I often get a blank stare. Many times, certainly for larger, established fintechs, 50% or more of the new revenue is expected to come from clients the firm already has. So, before planning that next tradeshow appearance, maybe it's a private client event that will give you more bang for the buck.

First I will select products line, based on population of areas income levels, select the location and area sqft , design the floor as per convenient and attractive for customers. List out the competitors and provide value added attraction. Based on feasibility Target to ROI.

Implementation begins with translating strategy into actionable steps. This means creating a detailed marketing plan that outlines the specific tasks, actions, and resources required to bring strategy to life. Consider factors such as target audience, channels, messaging, and timing to develop plan. A clear budget and timeline are also essential to ensure that activities are executed effectively and efficiently. The beauty of evaluation is that it provides with valuable insights into what's working and what's not. Perhaps certain tactics are driving impressive results, while others are falling flat. This iterative process of learning and optimization is what ultimately leads to marketing success.

I would argue that the most important thing to consider when starting your business is your brand. Write down on paper who you are, who you want to be and what will make you different and better than the competition. These will be your key messages. And from there, develop a visual identity and then website that is aligned with your messages. You never get a second chance to make a first impression, so invest some time and money here. A weak brand will hurt your credibility and hold your business back.

I believe it's crucial to assess where we stand within the industry to effectively shape our strategy. This understanding will guide our direction and contribute to our success in the market."