You want to be remembered in your industry. How can you make sure you leave a lasting legacy?

A brand's purpose may focus on social alignment or prioritizing customer needs. When a brand's social goals resonate with those of its customers, it fosters trust and loyalty, creating a sense of communal effort akin to crew members rowing a boat in unison towards a common destination. Alternatively, when a brand emphasizes customer service, it becomes like a lighthouse offering guidance and safety to ships navigating through treacherous waters, symbolizing a reliable presence amidst a vast sea of choices and making customers feel appreciated and safeguarded. Both of these association with the brand purpose help drive customer loyalty.

Begin by clarifying your purpose or mission in your industry. What drives you? What do you hope to achieve or contribute? Your purpose serves as your guiding light, informing your actions and decisions as you navigate your career. Whether it's advancing a cause, innovating in your field, or inspiring others, having a clear sense of purpose will give your work meaning and direction.

No matter what industry you're passionate about, it all starts with having a long-term mindset and defining the things that you hold near and dear as a person and as a brand. This vision should be clear for others in order to stand out.

Brands work like people. As a founder, I think it is critical that your vision and your purpose are things that move you deeply as a person. Not only because it will make getting out of bed easier, but also because it facilitates the process of finding people who think like you and share your values. This is essential when you look for other founders, partnerships and clients.

A lasting legacy - that's personal. While purpose, storytelling and the rest go a long way toward building a reputation, in my view, legacy is different. Legacy survives changing tastes, trends and even how we define success over time. Legacy endures, and for that to happen it has to be genuine, personal, and it must resonate. The great Maya Angelou said (apologies if this is imperfect) "I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel." I don't know many marketing or communication leaders with the bandwith to take deliberate steps to work on their personal legacy, but I know plenty who have earned it by being extraordinary people. You can feel it.

Not everybody has a cool and inspiring story. Passion and drive can make the same lasting impression. When you love what you do and show off how invested you are, people notice. That can be your narrative.

Toda história tem algo à ensinar, mesmo com erros aos acertos, das glórias e fragilidades. Compartilhe suas experiências, pessoas se conectar?o com elas. Every story has something to teach, even with its mistakes and successes, its glories and weaknesses. Share your experiences, people will connect with them.

Your story is a powerful tool for leaving a lasting legacy. Share your journey, experiences, and lessons learned with others in your industry. Be authentic and vulnerable, highlighting both your successes and challenges along the way. Your story humanizes you and makes your legacy relatable and inspiring to others. Whether through speaking engagements, writing, or social media, leverage platforms to amplify your story and connect with your audience.

storytelling is the bridge between purpose and impact. Your narrative weaves together achievements, setbacks, and growth. It’s not just about facts; it’s about emotions, values, and authenticity. A compelling story resonates with your audience, inspiring action and loyalty. Keep it consistent, relevant, and adaptable—your legacy depends on it.

Share your passion and expertise! People remember those who are enthusiastic and knowledgeable. Tell your industry story through talks, articles, or even social media.

Your network is everything. Its your brand equity and your long lasting bank saving account. The more you invest in your network, the more rewarding it will be.

Cultivate meaningful relationships with colleagues, mentors, influencers, and stakeholders in your industry. Your network not only provides support and opportunities but also amplifies your impact and extends your reach. Invest time in nurturing these connections, offering value, and building trust. Collaborate on projects, share resources, and champion each other's success. Your network will be an essential part of your legacy, carrying forward your influence and contributions long after you're gone.

Linkedin is a great tool to expand your network. By sharing what you know, you can display what differentiates you as a brand from others while leaving behind a legacy. Once your network is at a self-nourishing level, relevant people within the business will find your work and be aware of your capacities.

Here's a simplification of why you should build your network. To leave behind a legacy, you need to be known. And the process of being known starts small through the people who know you in real life.... ??

Building a strong network is a key step to leaving a lasting legacy in your industry. By connecting with others, you: Increase your visibility and establish yourself as a thought leader. Collaborate on projects that push the boundaries of your field. Mentor and inspire the next generation, shaping the future of the industry.

Pre?o é o salário. Valor é o impacto Domine o segundo, negocie o primeiro. Price is the salary. Value is the impact Master the second, negotiate the first.

Consistently deliver high-quality work and exceed expectations in your industry. Whether it's through innovation, thought leadership, or exceptional service, strive to make a tangible impact that showcases your value. Be proactive in seeking out opportunities to contribute and solve problems within your field. By consistently demonstrating your value, you'll earn the respect and admiration of your peers and leave a lasting imprint on your industry.

“Value, the Currency of Legacy” Your value transcends mere transactions—it’s the impact you create. Tangibly, it’s the solutions you offer, the efficiencies you drive, and the profits you generate. Intangibly, it’s the trust you build, the inspiration you ignite, and the culture you nurture. Your competitive edge lies in differentiation—what sets you apart? Be relevant by addressing real needs. Measure your impact—quantify success stories. Visibility matters—showcase your value through case studies, testimonials, and thought leadership. But remember, innovation and adaptability sustain value over time. Your legacy rests on the bedrock of value—the reason you’ll be remembered and revered.

To leave a lasting legacy, consistently demonstrate your value by exceeding expectations and making a positive impact. This could involve innovation, solving problems, or mentoring others in your industry.

No matter what industry are you in, you have something valuable to share. You can take what you've learnt in your industry and share that knowledge with other people who are struggling with a problem surrounding that piece of knowledge.

Here's the wisdom: To be remembered in your industry, focus on two things: impact and influence. Impact: Make a significant contribution to your field. This could be through innovation, solving a major problem, or creating something truly remarkable. Influence: Inspire and guide others. Share your knowledge, mentor others, and help shape the future of your industry. Be a thought leader who people turn to for insights. By leaving a lasting impact and influencing others, you'll be remembered long after you're gone.

Just keep in mind: Its not about you. Really observe what people need, and teach them, show them methods, new ways of doing things, give them tools, and make them feel capable. Focus on them. Those are things we remember about special persons in our life.

Sabedoria vai muito além dos diplomas, cargos, títulos e conta bancária. Wisdom goes far beyond diplomas, positions, titles and bank accounts.

Generously share your knowledge, insights, and expertise with others in your industry. Mentorship, coaching, and knowledge-sharing are powerful ways to leave a legacy that transcends your individual achievements. Offer guidance, advice, and support to emerging professionals, helping them navigate their own career journeys. Consider writing articles, giving talks, or hosting workshops to disseminate your wisdom and leave a lasting impact on future generations.

Compartilhar sabedoria tem sido um componente central da minha miss?o de deixar um legado duradouro. Através de mentorias, consultorias, palestras e treinamentos, tenho me dedicado a disseminar o conhecimento e os insights que acumulei ao longo de mais de duas décadas de experiência em estratégia de marketing e negócios. Acredito que ao oferecer uma sabedoria que é n?o apenas generosa, mas também útil e baseada em credibilidade, posso ajudar outros profissionais e empresas a navegar com sucesso pela complexidade da Nova Economia. Para mim, é essencial que essa sabedoria seja apresentada de forma oportuna, acionável e com potencial para gerar um impacto significativo, refletindo meu desejo de transformar desafios em oportunidades tangíveis.

As you think about your legacy, consider how you can pave the way for the next generation of leaders in your industry. Mentor promising talent, groom successors, and create pathways for others to follow in your footsteps. Document your processes, best practices, and lessons learned to ensure continuity and preserve your legacy for the future. By planning your succession thoughtfully, you can ensure that your impact endures long after you've moved on.

Answer this question. What can be a better legacy than someone you've taught, someone who can carry your work forward after you're no more there...?

To leave a lasting legacy, plan your succession by investing in those who will come after you. Mentor and develop younger colleagues in your field, share your knowledge, and champion their achievements. By ensuring a strong next generation, your influence and contributions will continue to shape the industry.

I think, take a breath to define what your legacy will be. Once you have identified that, work with a single minded focus towards that. People who left an everlasting mark remained focused they did not allow them to get lost on trivial things, they worked hard, did not get lost in this "how many hours per day" or work-life balance and other stuff. Their commitment often is 24*7. Focus on creating value which makes the life of any/all stakeholders that much better. Focus how your work will change the way people work or think forever and back it up with proven results. Long story short, focus on creating value, with single mind focus and legacy will take care of itself.

How do you make others feel when they work with you? The interactions you have define you and the way you respond makes an impact. Using interactions to inspire and drive others, lifting up those that are not seen or heard but ought to be. That’s the impact I care about but it’s nice to be rewarded for work done well. That is not the only measurement when leaving a legacy though and far less rewarding.

Crafting a lasting legacy demands passion, dedication, and strategic vision. Innovation drives me, pushing boundaries and finding novel solutions. Sharing knowledge is key; whether through speaking, writing, or mentoring, contributing to our collective wisdom is fulfilling. Building relationships, integrity, giving back, lifelong learning, and foresight all shape my journey. Leaving a legacy is about impact, connections, and positive change—truly rewarding.

Your vision should be aligned with organisational strategy and a win-win for customers, employees and the organisation which will help you gain support across all verticals enabling speedy execution.

Align oneself with the higher purpose of the organization, irrespective of one’s position in the structure. Delivering consistently through your services and maintaining a camaraderie with above the line and below the line team members; will help create a personal brand. Being clear on the higher purpose and get your team members, stakeholders and business partners towards to it; and help achieve the vision as planned and most probably will increase the possibility of being remembered for the work approach and carried personality.