You want to optimize your online business. What's the best way to track your website's performance?

1) It helps you determine which content types most resonate with your audience. 2) Helps you understand the bounce rates, which eventually improves your content and nav. 3) Helps you understand visitor geography (location) and their preferred language. 4) Helps you understand the source of their visit like which social media platform they arrived from.

1. To identify where visitors land and where they leave the site. There might be a page that is confusing, causing visitors to leave right away. 2. Reviewing search terms on the site in the search field allows you to see what people are looking for on your website, and you may need to create content around this." 3. An audit is also a good way to review performance; this could uncover technical problems, usability issues, and overall flow."

If you don't know WHERE you have your performance gap then you'll never understand where is the issue. You need to be able to pinpoint the biggest issues or the best opportunities to be efficient and effective in how to deal with that.

Quick Website Performance Tracking: ?? Use Google Analytics for visitor insights. ?? Track conversions to see if visitors are taking desired actions. ?? Monitor page load times, bounce rate, and time on site for user experience. ?? Check SEO rankings with tools like SEMrush or Ahrefs. ?? Use heatmaps from Hotjar to see where users click. ?? Review these metrics regularly for trends and improvements. Simplify tracking, make informed decisions, and keep improving. ????

I use the below tools on daily basis: 1) GTMetrix - for overall performance, speed and optimisation 2) Analytics by Google - comprehensive data on website traffic, audience and demographics 3) Ubersuggest - offers basic SEO insights and keyword suggestions 4) Hotjar - heatmaps and user visit recordings 5) Google search console - monitor your website's presence in Google search

The Google suite of platforms (Google search Console, Google Analytics,etc.) is the "de facto" tools you need. However you can also add some other ones: - AhRef: Gives you SEO comprehensive data. - HotJar: Gives you a heatmap of user behaviour in your site. - Semrush: Good insights in your digital positioning. - SpyFu: Stellar information about the competition.

In my experience, while standard metrics like traffic volume, bounce rate, and conversion rate provide essential quantitative data, please look beyond the numbers to truly gauge your website's performance. 1) Storytelling - does your website tell an effective story? Tools like Hotjar make understanding your website's user flow easier. 2) Engaement quality - bounce rates are a great indicators of your site's content quality. Also, "Session time" is another great indicator. 3) Ease of navigation - An intuitive navigation is your site's best friend. Create a seamless journey to tell an effective story. 4) Page load speed - don't just rely on tools. Go and do your own testing as well. Use diff browsers and devices to test your website.

A/B Testing should become your bread & butter when optimizing for performance. Always have a check on your site health, because it's easier to maintain it than to fix it (like your health!). A/B testings will let you try was of improving your User Experience and provide a more meaningful experience to your users.